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Digital Marketing Manager Layered Technologies
THIS JOB HAS EXPIRED
Layered Tech, the leading global provider of Compliance Services, Cloud Hosting and Managed Hosting solutions, is looking for a skilled and highly motivated Digital Marketing Manager. The Digital Marketing Manager is responsible for coordination and execution of paid and organic search initiatives, lead flow, lead tracking and website maintenance/development. This position will function as a key point of contact with third-party digital marketing agency.Job Responsibilities
Corporate Web Site
Implement changes from digital marketing agency
Add/revise web pages and related content using best practices (optimize for SEO and lead conversion)
Add press releases via ?CMS? tool
Implement JavaScript changes (live chat service, tracking scripts, etc.)
Technical/programming changes (main site = PHP, MySQL; custom data handlers: ASP.NET (VB))
Corporate blog updates (software and content)
Research and implement new technologies (example: Twitter cards, LinkedIn integration with careers page or lead forms)
Future ? coordinate migration to CMS platform
Digital Marketing Strategy
Coordinate efforts with digital marketing agency
Assist with overall marketing messaging and campaigns
Ensure digital marketing goals are defined and measured
Advise on digital marketing best practices ? usability, testing, optimization, analytics
Assist with paid search ad copy creation
Assist with landing page creation/testing strategy
Review and advise on web content
Competitive assessments
Graphics
Design assets for web site (buttons, banners, icons ?purchased icon library is available as a resource)
Handle requests for corporate logo in various sizes/formats for partner sites, trade shows, etc.
Branding
HTML email design for marketing initiatives (external and internal)
Maintain email signature generator
Collateral
Revise existing InDesign case study templates with new content as new case studies are developed
Revise existing InDesign managed services brochure with changes from LayeredTech operations group
HubSpot (inbound marketing tool)
Design and implement html forms for lead capture; work with Salesforce administrator to ensure appropriate data is captured
Compile various reports from HubSpot into monthly report for senior management
Add/revise email nurturing campaigns (triggered by various form events)
Unbounce.com (landing page tool)
Design and implement landing pages using Unbounce.com service
Job Requirements
5 years experience managing a progressive digital marketing program
Industry knowledge is a plus: IT infrastructure or integration companies including hosting service providers, software, security, IT consulting, or system integration
Strong writing, design and knowledge of digital tools (described above)
Self-motivated and a strong work ethic
Education / Experience
Bachelor?s Degree required
Formal digital marketing training and education
| Location: | Kansas City, MO United States |
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THIS JOB HAS EXPIRED
Layered Technologies
All Jobs: at Layered Technologies| Web Site: | www.layeredtech.com |
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| Headquarters: | 5085 W Park Boulevard Suite #700 Plano, TX 75093 United States |
| Industry: | IT Services |
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