Digital Marketing Manager AtTask
The Digital Marketing Manager will be responsible for online demand generation marketing for one of AtTask's primary markets. You will manage the strategy, execution and optimization of online customer acquisition initiatives via various channels including paid search, display advertising, affiliate, email list rental and social marketing (paid media).
Manage online customer acquisition programs to acquire quality leads.
Write effective demand generation collateral such as email and display ads.
Consistently Meet Goals: Manage growth and optimization of online marketing programs to meet lead, CPA and revenue goals.
Stay on top of online trends within direct response marketing, social media, digital innovations and emerging technologies including attribution.
Testing and Optimization: Identify optimization opportunities, implement testing to identify new best practices and report and adopt findings.
Manage the planning, scheduling and execution of programs and campaigns on time, on target and on budget through effective planning, logistics and implementation.
Presentation and Communication: Responsible for reporting results and presenting plans to senior management, leading meetings, and delivering oral and written presentations
Knowledge, Skills and Abilities
Bachelor?s Degree in Marketing, Advertising or related field preferred.
5-7 years experience in direct response, B2B marketing, with at least 3 years directly managing online marketing programs required.Experience in the software industry preferred.
Experience with all forms of digital marketing including paid search, display, and social media (paid); proven ability to significantly increase sales and maximize efficiency. Experience managing 3rd party vendors.
Paid search marketing expertise preferred.
Strong analytical capability with experience in website analytics as well the ability to critically read and interpret reporting and provide recommendations.
Must beself-motivated with an ability to take initiative in a challenging, fast-paced, matrixed environment with the ability to prioritize many tasks across various teams within the organization.
Strong oral and written communication skills.
Familiarity with the latest trends in online marketing.
||Lehi, UT |
Project and portfolio management software for the enterprise - no training required.Investors: Open Prairie Ventures All Jobs: at AtTask
|Headquarters:||1313 North Research Way|
Orem, UT 84097
|Company Profile:||task is online project management software that helps companies get work done. Youll love how easy it is to get more from your teams and bring your projects in on time and on budget. Use task to plan your project life cycle and provide your teams with the project management tools they need to succeed. |
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