Digital Marketing Manager Activate Networks
THIS JOB HAS EXPIRED Main Job Tasks and Responsibilities
? Manage and coordinate all marketing, advertising, leadgen, and promotion activities, including core activities, blog, website, and
social media ? with focus on creativity, consistency, persuasive impact, and leadgen/sales/brand effectiveness.
? Improve the graphic design of the company?s website, graphics, slides, brochures, templates, and more.
? Conduct market research to determine market requirements for existing and future products.
? Analysis of customer research, current market conditions, and competitor information.
? Develop and implement marketing plans and projects for new and existing products, including managing and updating
development, qualification, and updating of lists of appropriate sales leads for our products.
? Manage the productivity of the marketing plans and projects, focusing on timeliness, cost considerations, and effectiveness of
leadgen, sales, and branding.
? Monitor, review, and report on all marketing activity and results.
? Deliver marketing activity on time and within agreed budget.
? Liaison with media and advertising.
? Apply best practices of search-engine optimization to company website and digital materials.
? Willing to travel 10%.
Education and Experience
? Business or marketing-related degree or equivalent professional qualification or experience
? 3 years prior experience as Digital Marketing Manager in all aspects of developing and maintaining marketing strategies and their
? Technical marketing skills
? Proven experience in customer and market research
? Relevant product and industry knowledge
? Experience with relevant software applications
? Use of online marketing tools, coding
? Fluency in productivity systems such as Microsoft Office, Adobe Creative Suite, Google, DropBox, website content management
systems, marketing automation (HubSpot experience is a plus), sales automation (Salesforce.com experience is a plus)
? Graphic design skill and creativity
? Excellent written and oral communication skills
? Organization and planning
? Problem-analysis and problem-solving
? Team leadership
? Formal presentation skills
? Innovation and creativity
? Stress tolerance
? Collaboration- Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, customers
and prospects, and third parties
? High level of enthusiasm and commitment to mastering changing marketing landscape, and to bringing and implementing best
||2150 Washington Street |
Newton, MA 02462
THIS JOB HAS EXPIRED
Activate Networks, Inc., is a social network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results.
Activate Networks maps, analyzes, and activates these networks across a range of industry verticals, from healthcare to technology, to political campaigns and professional services. Our powerful proprietary RealConnect- social network analytics platform creates unique, actionable insights that have a direct, measurable impact on marketing campaigns, health-behavior change programs, talent management, innovation, a All Jobs: at Activate Networks
|Headquarters:||2150 Washington Street|
Newton, MA 02462
Support Activate Networks with Social Media services