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Digital Marketing Manager Activate Networks
THIS JOB HAS EXPIRED
Main Job Tasks and Responsibilities? Manage and coordinate all marketing, advertising, leadgen, and promotion activities, including core activities, blog, website, and
social media ? with focus on creativity, consistency, persuasive impact, and leadgen/sales/brand effectiveness.
? Improve the graphic design of the company?s website, graphics, slides, brochures, templates, and more.
? Conduct market research to determine market requirements for existing and future products.
? Analysis of customer research, current market conditions, and competitor information.
? Develop and implement marketing plans and projects for new and existing products, including managing and updating
development, qualification, and updating of lists of appropriate sales leads for our products.
? Manage the productivity of the marketing plans and projects, focusing on timeliness, cost considerations, and effectiveness of
leadgen, sales, and branding.
? Monitor, review, and report on all marketing activity and results.
? Deliver marketing activity on time and within agreed budget.
? Liaison with media and advertising.
? Apply best practices of search-engine optimization to company website and digital materials.
? Willing to travel 10%.
Education and Experience
? Business or marketing-related degree or equivalent professional qualification or experience
? 3 years prior experience as Digital Marketing Manager in all aspects of developing and maintaining marketing strategies and their
successful implementation
? Technical marketing skills
? Proven experience in customer and market research
? Relevant product and industry knowledge
? Experience with relevant software applications
Key Competencies
? Use of online marketing tools, coding
? Fluency in productivity systems such as Microsoft Office, Adobe Creative Suite, Google, DropBox, website content management
systems, marketing automation (HubSpot experience is a plus), sales automation (Salesforce.com experience is a plus)
? Graphic design skill and creativity
? Excellent written and oral communication skills
? Organization and planning
? Problem-analysis and problem-solving
? Team leadership
? Formal presentation skills
? Persuasiveness
? Adaptability
? Innovation and creativity
? Judgment
? Decision-making
? Stress tolerance
? Collaboration- Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, customers
and prospects, and third parties
? High level of enthusiasm and commitment to mastering changing marketing landscape, and to bringing and implementing best
practices
| Location: | 2150 Washington Street Newton, MA 02462 United States |
|---|
THIS JOB HAS EXPIRED
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Activate Networks
Activate Networks, Inc., is a social network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results. Activate Networks maps, analyzes, and activates these networks across a range of industry verticals, from healthcare to technology, to political campaigns and professional services. Our powerful proprietary RealConnect- social network analytics platform creates unique, actionable insights that have a direct, measurable impact on marketing campaigns, health-behavior change programs, talent management, innovation, aInvestors: Excel Venture Management
All Jobs: at Activate Networks
| Web Site: | www.activatenetworks.net |
|---|---|
| Headquarters: | 2150 Washington Street Newton, MA 02462 United States |
| Employees: | 11-40 |
| 2009 | |
| Industry: | Other |
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