Digital Marketing Media Manager - SEM/PAID SEARCH/PPC iCrossing
THIS JOB HAS EXPIRED Overview:
iCrossing, a digital marketing media company, is looking for a motivated individual to join our San Francisco Digital Media Paid Search team as a Digital Marketing Media Manager - Paid Search/SEM. Working in the dynamic interactive digital marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.
The Digital Marketing Media Manager participates in all aspects of executing high profile and complex clients? paid search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The Digital Marketing Media Manager is often the lead day-to-day subject matter expert (SME) contact for her or his assigned clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. The focus is exclusively on paid search and related PPC campaigns. The Digital Marketing Media Manager is also the key resource for the Digital Media Paid Search Team and is expected to support the management team in training and supporting the more junior paid search media analysts on the team.
Manage daily execution of digital media paid search campaigns (PPC/SEM).
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
Communicate with clients on all elements of the campaign, including performance reporting, project status and client goals.
Actively manage digital media paid search campaigns to the clients? weekly and monthly budget goals
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media (PPC).
Develop digital media strategies to optimize the competitive position of iCrossing paid media and participate in the effective management of the business plan and surrounding forecasting.
Assist in development of digital media paid search plans (research, submitting request for proposals ?RFPs? to search engines) and building effective relationships with all vendors
Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
Provide senior-level support to clients managed by team members as needed.
The Digital Marketing Media Manager reports to the Digital Media Paid Search Leadership team
Bachelor?s Degree or equivalent work experience
Minimum 2 years of experience in dedicated paid search digital marketing media (ie: experience with PPC, bid monitoring and adjustment of paid search digital media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.)
Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
Experience with internal site visitor reporting/tracking programs or software.
Strong Excel skills
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
Demonstrated analytical skills.
Strong verbal and written communication skills.
Detail-oriented and organized.
Exhibit enthusiasm, passion, creativity and commitment.
||San Francisco, CA |
THIS JOB HAS EXPIRED