Digital Marketing Specialist Etsy
Etsy is seeking a talented Digital Marketing Specialist to lead U.S. paid search efforts.
You will be helping to develop and execute Etsy?s paid search strategy, scaling campaigns for the Etsy marketplace and integrating with other channels as part of a larger portfolio. This full-time position is based in Brooklyn, New York, and reports to the Acquisition Marketing Manager.
About the Marketing team
It's an exciting time at Etsy! Come join our rapidly growing Marketing team where your contributions will make a big impact and positive difference in real people's lives. Since 2005, our community has grown quickly and we are on a mission to continue this growth trend. We are constantly exploring new ways to acquire, activate and retain engaged buyers and seller within and beyond our existing market. Leveraging data and insights, we create targeted, integrated marketing campaigns across various offline and online channels to grow our community and connect over 30 million members to over 1 million sellers.
About the Position
Lead text ad and PLA campaign management towards acquisition goals, continually optimizing strategy, from keyword expansion to landing page testing.
Lead mobile paid search strategy, spanning mobile web and app.
Drive acquisition KPIs, including CTR, conversions, new buyers and sellers, and ROI.
Manage external agencies and technologies effectively, maximizing service/offerings and recognizing needs for strategic guidance/gaps in internal resources.
Deliver reporting and insight that accurately and appropriately measures channel performance on a daily through annual basis.
Partner with marketing team members to develop integrated efforts, such as cross-channel attribution modeling/optimization and unified global campaigns.
Collaborate with internal, cross-functional stakeholders to strengthen paid search program, such as on-site landing page development and conversion funnel optimization.
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology, performing competitive analysis of best practices and trends.
You have 4+ years of online and direct response marketing experience with demonstrated success in managing substantial paid search budget to specific goals and timelines.
With strong critical thinking and problem solving skills, you couple a data-driven approach and creative thinking with a passion for online marketing, which encompasses up-to-date knowledge of the search industry.
You have deep familiarity with a bid management tool and/or platform (ex. Marin, Kenshoo, DoubleClick, IgnitionOne).
You are highly collaborative and operate with integrity, confidence, and empathy.
You are passionate about the Etsy marketplace and deeply care about the member experience
Ideally, you have experience in a fast-growth, engineering-driven company, where you?ve learned to be resourceful (familiarity with or excitement to learn SQL is a plus)
If you're interested in joining the team at Etsy, please send a cover letter along with your resume telling us why you'd be right for the position. As you?ve probably guessed, Etsy is a place that values individuality and variety. We don?t want you to be like everyone else, we don?t even want you to be like us?we want you to be like you! So write to us, in your own human voice, and tell us what you?re all about. Feel free to point us to any online presence you may have (weblog, Twitter, Facebook, rap sheet), and if you write, draw or practice a craft, that means something to us, and we would love to hear about it when you write!
From our HQ in Brooklyn, NY, to our offices around the world, we make it possible for people everywhere to buy and sell unique goods. Community is in Etsy?s DNA, and being connected, a code we live by.
At Etsy, you can do the work you love, be yourself, and take fun seriously. Your teammates become teachers, sharing their skills at Etsy School. Competitive benefits, balanced working hours, and eco-friendly offices are engineered for human beings (not human doings). And everyone?s invited to break bread and make new friends at Eatsy, our locally-sourced communal lunch.
Etsy is the marketplace we make together.
Etsy is a B-Corp
Etsy is proud to be a certified B Corporation
? a new kind of company that uses the power of business to solve social and environmental problems.
||325 Gold Street |
Brooklyn, NY 11201