Digital Marketing Specialist eMarketer
The Digital Marketing Specialist will be in charge of expanding on the company?s lead generation program through means of online marketing. This role will work closely with our Director of Acquisitions to create and implement integrated marketing plans that focus on two goals: generate marketing qualified leads and grow our addressable database. Examples of marketing tactics that might be used include:
Website and landing page optimizations via thorough testing
Optimizing content and website structure for organic search
Search engine marketing
Paid social media campaigns
Mobile-focused optimizations and advertising
Cost-per-lead content partnerships
Display advertising and retargeting
The ideal candidate has a passion for mixing analytics with creativity. This person thrives on making data-driven decisions and is very goal-oriented. You should possess 2-4 years of expertise with some of the tactics mentioned above and be excited about learning the rest. An appreciation of experiments and testing is required. Certifications and agency experience a plus.
eMarketer offers competitive salaries and extraordinary benefits, including full medical coverage, a 401K plan and an unlimited vacation policy. We recently relocated to beautiful new offices in the heart of Midtown with open floor plans and 360-degree views.
||75 Broad Street |
New York, NY 10004