Digital Marketing Strategist, Life Sciences Decision Resources
We are seeking a Digital Marketing Strategist to work with the Manhattan Research product line to deliver on brand strategy engagements within top pharma accounts. The successful candidate in this role will bring analytical insight, thought-leadership, and creativity to client engagements to deliver unique insights and hard-hitting digital strategy recommendations for brand teams seeking to deliver best-in-class digital programs.
This is an ideal role for a candidate with agency, client-side, or consulting experience in digital health strategy and insights who is interested in a more entrepreneurial role and developing their industry presence as a thought leader. In this role you will have interaction with all levels of project and client teams; provide meaningful, robust and timely analyses; synthesize insights for digital strategy and brand planning for life sciences companies and craft business and strategy recommendations.
Working with brand teams to understand strategic objectives for the brand and define digital strategy to fit brand objectives
Developing fluency across all areas of Manhattan Research market coverage, including patient, physician, allied healthcare professionals and global research and apply these insights to brand strategy engagements
Educating client teams about social, mobile and digital marketing basics; outlining best practices; defining KPIs, measuring outcomes
Working in conjunction with analyst team to deliver insights for in-depth consulting engagements including data analysis, secondary market research, crafting business recommendations, and presenting findings to client teams using both presentation and workshop formats
Identifying new business opportunities; assist sales team in proposal development to outline client needs
Minimum 5 years of experience in developing digital strategy for life sciences companies, including agency, consulting, or client-side experience
Bachelor?s degree in a relevant field of study
Exceptional written, verbal, analytical and organizational skills
Ability to independently execute on complex consulting projects from start to finish, including working with client to define business objectives, scoping project, and delivering on project in conjunction with analyst team support as needed
Comfortable with presentations to large groups, leading team workshops, conference presentations; ability to engage a room
Occassional work from home possible
||Parsippany, NJ |