Digital Media Analyst Mesmo, Inc.
Reporting directly to the VP, Advertising Revenue Operations, the Digital Media Analyst will help drive advertising revenue growth across our web, social, mobile, and skill-games platforms. This is a great opportunity for the qualified individual to work directly with key client-facing organizations and support strategic advertising/marketing programs for major advertisers and their agency partners.
Managing sales requests for digital display, video, and sponsorship inventory and packages across our web, social, mobile, and skill-games platforms
Validating and approving sales proposals and IOs
Improving media yield through pricing, placement, and ad product strategies.
Managing inventory models to ensure maximization of revenue and increase sell-through rates.
Configure specialized reports to highlight inventory/revenue opportunities
Create new frameworks for media analysis and inventory management
Help develop operational and executive dashboards to drive informed decision-making across the company
Provide recommendations for new sales opportunities, ad products, and campaign optimizations collaborating with cross functional groups including Ad Operations, Sales, Product, and Technology
Minimum of 2-3 years? experience working in online media on the content or agency side in a strategic/quantitative/analytical role.
Must have solid analytical skills and be comfortable working with large sets of data to build reports and identify trends for the benefit of Finance, Ad Operations, Sales and senior management
Strong proficiency with Excel is essential (pivot tables, database). Any experience with online ad serving technologies is a plus but not required
Proven ability to organize and manage projects within an unstructured environment.
Must possess strong written and oral communication skills and be comfortable working in a fast-paced sales environment
Ability to review proposed media plans and devise creative solutions to meet advertisers? pricing and targeting needs
Self-starter who is not afraid to take initiative and argue a point of view.
Must have a sense of urgency as well as the ability to multi-task and prioritize.
College degree or equivalent experience required
||Waltham, MA |