Director, Analytics TouchTunes Music Corporation
THIS JOB HAS EXPIRED The Director, Analytics will be responsible for increasing revenue growth by accessing, analyzing and presenting insights to increase customer engagement, optimize the product portfolio and assess areas for growth. This position will be part of the product management, marketing, advertising and sales organization. This role will work closely with those functions plus finance and the technical database teams to provide thought-leadership, prioritization and delivery of insights across the TouchTunes suite of hardware and software products. This position is both a thought-leader identifying and conveying analysis-based insights while embracing the analysis itself.
Responsibilities include, but are not limited to:
Understanding and driving the company?s data management and consumer analytics strategy.
Sourcing and implementing tools and technologies that organize company data and measure consumer online and mobile analytics.
Working with the finance team on the development of reporting and dashboards to be used by management and departmental teams.
Leading analysis across the following types of business priorities:
Marketing and Business Analysis
Understanding key business behaviors that drive consumer acquisition, retention, and engagement ? using best practices to leverage data from third party tools (eg Google Analytics, MixPanel) and the internal data warehouse
Campaign effectiveness and creating of templatized dashboards
Behavioral and Product Analytics
Optimizing funnel conversion on mobile and juke
Merchandising music and price-volume understanding
Structure and support optimization of A/B testing
Channel Sales Strategy Analysis
Profiling audience from internal and third-party tools (e.g. Comscore)
Model revenue, break-even analyses and ROI
Bachelor?s Degree in statistics, mathematics, accounting or related field, MBA preferred
At least 8 to 10 years of work experience in business intelligence and analytics
Must have a minimum 3 years experience in digital, online, payments or ecommerce
Understanding of statistics, customer profiling and segmentations, including SQL and other statistical analysis software
Must have experience with web analytics platforms / software packages (e.g. Google Analytics and MixPanel)
Proven results tying analytics to impactful business results - viewed as a critical business partner, integral to strategic and tactical product, marketing and sales decisions
Proven track record of implementing Customer Insight programs showing progression from development of reporting, analytics and data solutions, to growing roles and responsibilities that include leading direct and indirect reports that provide these services in a complex environment (e.g. multiple product lines, geographies)
Knowledge of emerging trends and practices in customer intelligence and data warehouse fields
Willingness to delve into the details as well as manage and assist with projects/initiatives
Gifted ability to render complex information simply
||New York, NY |
THIS JOB HAS EXPIRED