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Director, Behavior Modeling Cardlytics
Company OverviewCardlytics is a marketing and analytics platform, providing businesses (for the first time), with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer's wallet spent in your category do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from the global leader in loyalty management, Aimia
Job Overview
Cardlytics' rewards solution allows merchants to target customers based on what they actually purchase. For the first time, Retailers can target individual customers based on where and how they spend money. Targeted offers are placed directly on customers? online banking pages; one of the most trusted and widely used, yet least penetrated, consumer channels.
The Cardlytics rewards solution reaches over 75 million households with more than 11 billion transactions per year. The Director, Behavior Modeling will develop forecasting models to accurately predict retailer performance and future spend behaviors while coaching and mentoring a team of modelers and analysts.
Job Responsibilities
Utilize the necessary analytical tools to:
Produce models that describe relationships between geography and past consumer purchase behavior to predict future spend behaviors
Understand drivers for retailer campaign performance and determine their influence in retailer performance
Develop detailed forecasting model(s) to accurately predict retailer performance at the consumer level
Coach and mentor a team of modelers and analysts and deliver business results through the team
Work with Operations and Development to transition models analytical environment to production environments
Contribute to the enhancement of all analytical methodologies
Produce analytical models with the goal of developing products for both internal and external audiences/li>
Qualifications
Work Experience
7+ years of work experience, building statistical models and forecasts
Experience with multivariate testing
Segmentation analysis and customer profiling
Building predictive statistical models
Demonstrated ability to communicate complex results in a simple and concise manner
Proven ability to support strategic and tactical business decisions based on statistical and quantitative analysis
Exceptional Character
First class client service
Outstanding interpersonal skills
Energetic, can-do attitude
Patient and adaptable
Proactive problem solving capabilities
Entrepreneurial and team oriented spirit
Technical Skills
Proficient in the use of SAS, R, SPSS or other leading statistical software
Skilled in the use of T-SQL, Vertica, or other related software
Comprehensive knowledge of advanced statistical modeling techniques (regression, decision trees, neural networks, etc.)
Skilled in statistical testing techniques (ANOVA, ANCOVA, T-Test, etc)
Microsoft Office (Excel, Word, PowerPoint and Outlook)
Education
Bachelor's degree in Statistics, Engineering, Mathematics, Decision Sciences, Marketing Research or similar
Graduate degree a plus
Compensation
Competitive Salary
Stock options
Bonus potential
Excellent benefits, including health and dental
| Location: | Atlanta, GA United States |
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Cardlytics
Investors: Canaan PartnersAll Jobs: at Cardlytics
| Web Site: | www.cardlytics.com |
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| Headquarters: | 00000 United States |
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