Director, Business Development and Marketing ArchetypeMe
THIS JOB HAS EXPIRED COMPANY DESCRIPTION
ArchetypeMe is an innovative multimedia lifestyle start-up company dedicated to curating the world for individuals, through the universal language of ArchetypeMe, by providing personalized content, community and commerce. The company is based in New York City. ArchetypeMe was recently nominated for a Webby Award and listed as one of Time Inc.'s Top 10 NYC Startups to Watch.
ArchetypeMe is seeking a dedicated, qualified, and enthusiastic self-starter to join the Marketing team as Director of Business Development and Marketing. This individual is responsible for building and driving key customer acquisition and engagement efforts including marketing strategy & strategic partnerships, consumer research, customer analytics, media campaigns (both paid and earned) and PR agency and influencer event management. The role requires extensive internal collaboration with the Digital Marketing Manager to support social, email, and SEO campaigns, as well as with Tech and Editorial teams. This individual will report directly to the VP of Business Development & Marketing.
Marketing Strategy & Strategic Partnerships
--Develop and deliver the strategy for ArchetypeMe's new business development, marketing and communications, all oriented around building strong brand equity and generating quality customer leads.
--Research, build, and manage relationships with strategic brands and companies across lifestyle industries - including retail, beauty, technology, travel.
--Innovate and secure dedicated partnership efforts to help build ArchetypeMe brand awareness and equity.
--Stay appropriately networked and abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are maximized.
--Work with vendors and experts in research space to conduct consumer research.
--Communicate learnings with broader ArchetypeMe team to ensure insights-led branding.
--Partner with Data Analytics team to develop and manage strategy that leverages data for marketing purposes (e.g. lead generation based on look-alike strategy, etc.).
--Use Google Analytics to track site performance and analyze potential opportunities for improvement, as needed.
--Leverage data learnings to refine and validate larger marketing strategy.
--Manage media agency to build out appropriate media partners and execute campaigns, all of which are highly focused around KPIs.
--Collaborate cross-functionally to determine key opportunities for dedicated media campaigns.
--Own data reporting post-completion of campaigns to drive further consumer insights to refine marketing strategy & future media campaigns.
PR Agency & Influencer Event Management
--Ensure earned media efforts tie into broader marketing strategy.
--Work with PR agencies to build communications strategy and manage roll-out plan for press outreach, coverage, and feedback.
--Collaborate with influencer PR-dedicated agency to define key opportunities for influential placement.
--Identify key influencer networks and publications that the company can/should secure placement in, to drive further awareness and equity for the brand.
--Relevant degree in business and/or marketing-related subject
--Masters degree (preferred)
--Specific interest in the start-up industry is a must
--Candidate must be a creative thinker and team player with direct experience in digital marketing, handling of media budgets, customer acquisition strategies and tactics and data analysis.
--Demonstrated success and comfort in working in a very fast-paced environment and ability to handle multiple projects while meeting deadlines.
--Candidate must be detail-oriented with outstanding organization, communication, time management and analytical skills.
--Demonstrated ability to work cross-functionally and interact with all levels of management
--Excellent writing and verbal communication skills are essential
--Enthusiasm across all dimensions of business development, marketing and PR, sharing industry/market best practices and trends with the Company
DESIRED SKILLS AND EXPERIENCE:
--5-7 years of marketing and communications experience, ideally within a digital company
--Proficiency in Microsoft Office (Word, Excel, PowerPoint), Google Analytics
To apply, please send your CV to Eunice Byun at Eunice.Byun@ArchetypeMe.com.
THIS JOB HAS EXPIRED
5 - 20M RaisedSelf Funded All Jobs: at ArchetypeMe
|Headquarters:||5 Crosby Street|
New York, NY 10013
|Industry:||Media and Entertainment|
|Company Profile:||ArchetypeMe is a new website that helps curate the world for consumers and allow them to discover and share what they like, through a personal filter called archetypes. The online platform allows users to search original and curated content, products, and people, so individuals can easily find what is relevant and entertaining to them. Visit www.ArchetypeMe.com or www.archetypes.com to learn more. |
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