Director Cloud Marketing BTI Photonic Systems Inc.
THIS JOB HAS EXPIRED This senior-level role is responsible for expanding industry awareness for the Company's strategic cloud initiatives and building strategic alliances with key applications providers. The individual will have working knowledge and experience of the data center/cloud market/industry with a specific focus on SDN, NFV, and networking applications delivery, and leverage that knowledge to develop compelling messaging and positioning for BTI's solutions in the market to increase share and growth. The individual will own, drive and develop key 3rd party solutions working in close collaboration with Product Management, R&D, Sales and Marketing to deliver go to market success with value add cloud applications. all marketing and sales materials/content/messaging/positioning related to data center and cloud solutions, and will be responsible for driving co-marketing initiatives with key strategic data center/cloud/applications partners. The individual will have both an internal and external facing role, and will champion BTI solutions to sales, business and technical audiences including employees, customers, prospects, partners, media and industry influencers. The individual will establish his/herself as the key spokesperson and subject-matter-expert with respect to driving awareness of BTI's strategic data center and cloud initiatives, including key public speaker at major industry events/conferences/webinars as well as key customer and partner meetings. The individual will have global responsibility. Initially this role will be individual contributor working in a team with other senior individuals.
In the context of the company's strategic data center and cloud networking initiatives:
Have a detailed working knowledge of networking applications (layers L4-7) and SDN, ideally a recognized name in the market today, including direct applications experience. Knowledge of networking is also desired.
Understand key industry trends driving demand in each of target customer and partner segments, particularly around data center/cloud applications/services delivery.
Develop set of compelling BTI solutions that will drive the company's growth within target customer and partner segments
Build compelling messaging and positioning that differentiates and elevates BTI solutions in the market within those target customer/partner segments
Analyze and compare with key competitors
Work with and influence product management, business development, and sales/systems engineering to define and deliver key solutions for market expansion.
Direct high-impact campaigns and launches related to data center and cloud networking initiatives; including working with inside sales and marketing communications to build integrated demand generation and brand awareness campaigns targeting customer segments, and working with PR team as spokesperson for media launches
Champion solutions to key industry influencers and customers by representing BTI and participating/speaking/presenting at industry events, webinars, analyst round-tables, forums, media outreach, customer/partner meetings etc.
Develop and deliver high impact marketing and sales materials/content - including sales tools, data sheets, solutions briefs, PPT, web content, webinars, field programs, videos, bylines, abstracts
Identify, develop and deliver key co-marketing initiatives with lead strategic data center technology partners
Provide sales and SE training in terms of solution benefits and positioning as subject matter expert
Work with global teams to localize solutions for all geographies
Other duties as assigned
Typical Work Challenges
Working in demanding environment
Working effectively in cross-functional and dynamic team environments
Remaining flexible to ensure "customer" requirements are met
Responding positively and efficiently to multiple and changing priorities
Travel required - including international
Sales, Marketing, Product Management, Business Development, Systems Engineering plus external contractors (e.g. writers)
High energy and championing skills
Strong and persuasive leader
Strong technical skills in applications (L4-7), networking (L1-3), software, SDN concepts and ability to translate into business value
Experience in cloud and data center industry and market segments
History of success delivering network applications
Strong public speaking skills
Ability and experience to interact with customers at multiple levels
Excellent interpersonal skills
Excellent written / content producing skills
Engineering Degree required and MBA or equivalent degree preferred
||San Francisco, CA |
THIS JOB HAS EXPIRED