Director, Content Marketing The Rubicon Project
THIS JOB HAS EXPIRED The Director of Content Marketing is a highly valued position with responsibilities for developing and executing a marketing communications strategy for multiple products and programs. This role is responsible for all aspects of the content marketing strategy for Thought leadership, Demand Gen and Nurture Programs, including messaging and content development, social and web content, and sales enablement.
Editorial: Develop the plan and manage the flow of content marketing projects from conception through execution including; thought leadership, lead generation and nurturing content (white papers, eBooks, video), sales presentations and materials, product overviews, webinars and event content, info graphics, case studies, bylines, website, social media content
Content Creation: Create assets that help communicate key messages and content that communicate to our customers through the customer journey, from awareness to conversion and brand advocacy. Examples may include web pages, email copy, blog/ newsletter stories, etc.
Inbound Pages: Develop inbound content to increase results of paid and natural search
Demonstrate results: You will analyze data in order to understand ROI and attainment of core KPIs. You will lead review meetings with key stakeholders on the results.
Manage Demand Gen program support (awareness, content campaigns), content development (website, product, campaign), and social media communications including blog content.
Direct the development and execution of interactive and social media strategy and tactics
Supervise internal and external resources as necessary (writers, designers, etc) to ensure brand consistency by managing messages and by closely integrating related communications activities
Find, qualify, contract, and manage relationships with third party suppliers, analyst firms, and service providers (e.g. graphic designers, online marketing firms, etc) to execute strategic initiatives
Ensure that content performance can be tracked and measured
6 ? 8 years? experience in corporate communications, content marketing, or public relations, or a related field
Bachelors in Writing, Journalism, or Marketing
Proven track record and portfolio of content marketing for a B2B tech company
Hands-on experience with all forms of content marketing (blogs, videos, webinars, eBooks, infographics, podcasts, web copy, surveys, interviews, etc.)
Demonstrated experience with developing and deploying successful social media strategies.
Excellent creative and writing skills
Experience with search, social and/or content marketing
Proven track record in a fast paced environment and organizational skills to manage multiple projects with flawless execution.
Proficiency with InDesign and working knowledge of Adobe Creative Suite, WordPress, Word, Excel
- See more at: http://www.rubiconproject.com/careers/director-content-marketing/#sthash.kdZ3HD35.dpuf
||Los Angeles, CA |
THIS JOB HAS EXPIRED