Director, CRM Yield Optimization LivingSocial
THIS JOB HAS EXPIRED At LivingSocial we have an unconventional and disruptive way of solving problems. We?re redefining local and social commerce, all while building a great company working side-by-side with amazing teammates. Working at LivingSocial means owning something big and getting stuff done. We believe in our people to determine the strategy and then execute quickly.
As Director, CRM Yield Optimization, you?ll be leading the team and strategy of one of the world?s largest commercial email senders. Using our millions of commerce-focused customers and hundreds of thousands of local merchants, we work to provide unique, engaging promotional campaigns. We?re looking for innovative and entrepreneurial leaders to help us with redefine our promotional email strategy. Our ideal candidate should be a competitive, analytical business leader who feels as comfortable talking about deliverability and Hadoop as they subject lines and KPIs.
? Plan, implement, and analyze cross-channel marketing campaigns focused on improving the profitability of each user segment
? Help define and execute our customer segmentation strategy and related messaging
? Drive customer engagement strategy from best practices and serve as the internal champion
? Implement complex promotional campaigns both domestically and internationally across millions of users
? Manage 2-4 direct reports and be a part of the broader email marketing leadership team
? Deeply understand our unique assets and leverage them to dream up the next disruptive feature, product or business with email
? Own the ideation process and conversion to a product roadmap for mass email marketing
? Define features and experiments to ship during every sprint and rapidly scale the winning ones. Our fuel is learning from experiments and applying them to our product roadmap.
? Define, measure and disseminate metrics for the product
? Create engaging user experiences within email by analyzing the usage data and conducting usability studies
? 10+ years proven track record of deep involvement within CRM
? Three years of people management experience
? Thought leader in email marketing, with a heavy emphasis on CRM
? Thorough understanding of social media and vertical markets
? Interest and drive in redefining email marketing for one of the largest commercial senders worldwide
? Solid understanding of conversion funnels and testing
? Strong project management skills
? Knowledge of best practices, strategies, and industry standards around email marketing
? Entrepreneurial. Our teams are run like small startups. You must love competing by building great products.
? Willingness to work hard driving solutions to complex problems through processes and systems
? Great leadership and communication skills. You must have previous experience navigating and being successful in a constantly changing organization
? Love of LivingSocial and what we?re trying to accomplish
||1445 New York Ave. NW |
Washington, DC 20005
THIS JOB HAS EXPIRED
LivingSocial is redefining localized online advertising and social commerce, while building a great company and having a blast along the way. The explosive growth and potential of LivingSocial has been recognized by both new and traditional media - from the Wall Street Journal to Facebook's CEO. To help fuel our growth, LivingSocial has secured over 49 million in funding this year from some of the most prominent venture capital companies in the nation.
20 - 50M RaisedInvestors: Grotech Ventures
, IVP-Institutional Venture Partners
, U.S. Venture Partners All Jobs: at LivingSocial
|Headquarters:||1445 New York Ave. NW|
Washington, DC 20005
|Industry:||Consumer Products and Services|
|Company Profile:||LivingSocial is the local marketplace to buy and share the best things to do in your city.
With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more.
We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars.
Based in Washington, DC, we have more than 70 million members around the world.|
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