Director, Deliverability Adknowledge Inc.
THIS JOB HAS EXPIRED Description
The Email Channel develops relationships with publishers and helps them monetize their traffic by giving them access to Adknowledge advertisers through various ad creative options. We focus on permission based email publishers, search marketers, media buyers, and social marketers, as well as other traffic sources related to display pops, incentivized placements, reg path, and email arbitrage. This team is responsible for creating new and maintaining existing relationships that drive Adknowledge revenue growth on a profitable basis.
The Director of Deliverability Services will be charged with overseeing and managing all delivery, data operations, and client services for the Email business, as well as the development of advanced tactics compatible with the evolving climate of large-scale email marketing. The ideal candidate has a strong technical aptitude and is an expert at email deliverability techniques and best practices. This includes P&L responsibility and a team of direct reports. Primary duties include:
Email Deliverability and ISP Relations: Define and execute a successful strategy for managing low volume, high CPM promotion mail through ISP white listing and stable, consistent inbox delivery. Must understand how to build and maintain inbox delivery.ye
Delivery Partner Management: Oversee ESP partnerships and identify/integrate best practices into our internal mailing operations.
Data Management: Manage the incoming flow of new data from publishing partners and data segmentation strategy for the purposes of keeping clean data to improve IP reputation
Client Services: Director should be proficient with client management for the purposes of managing a profitable book of business. This function should include proactive communication with data publishers through QBRs and ad-hoc updates, working through delivery issues, and other client interactions.
Campaign Management: Define a campaign distribution strategy to match top performing brand ads with publishers? data source attributes. Manage campaign selection and frequency to drive optimal performance results for each publisher.
P&L Accountability: Provide and meet financial projections and manage costs associated with the team.
Team Development: Manage a team of direct reports, maintaining responsibility for their performance, coaching/training, incentive compensation plans, and hiring/firing.
Goal Setting: Set goals, track progress and create accountability, as well as lead team meetings and team building activities. Drive team towards revenue goals as well as new client launch and re-activation activities.
Competitive analysis: Research and measure the opportunity for market penetration via deliverability augmentations and best practices.
The successful candidate will be an inspiring and confident leader with at least the following qualifications:
Experience in a high volume, high CPM email environment.
Highly analytical. Has a history of basing all material decisions on proper data analysis.
3+ years in the online advertising industry.
3+ years in the Email sector of online advertising.
Previous experience in a results-oriented environment with a proven track record.
Experienced being accountable for client P&L.
Experienced efficiently managing a large, diverse book of business.
The successful candidate will also demonstrate the following abilities:
Entrepreneurial: Resourceful, figure-it-out-and-get-it-done mentality, and a track record of creating successful technology organizations and companies without the resources, brand and reputation of a large entity.
Passion to win: Thrives in a competitive environment, does what it takes to be THE market leader.
Passion for Technology: Getting hands-on with cutting-edge technologies and apply them to solve real-world problems must intrigue and excite the candidate. Should be experienced with multiple current email tools and systems, including but not limited to: suppression list management, white list development / management, and other email monitoring services
Analytical: An intelligent decision maker.
Proven: A positive track record with email deliverability as well as all email success measurements
||4600 Madison Avenue |
Kansas City, MO 64112
THIS JOB HAS EXPIRED