Director, Integrated Marketing TouchTunes Music Corporation
TouchTunes, the largest in-venue, interactive music and entertainment platform in North America, is seeking a Director of Integrated Marketing to conceive and develop creative marketing solutions that support our advertising sales and music sponsorship efforts. This position will help position TouchTunes? digital advertising network and support our efforts with media buyers, brands, and creative agencies. This position requires a self-starter with superior creative/strategic thinking and writing skills to develop client pitches, respond to RFPs, and craft overall marketing materials to achieve annual sales goals.
The Director of Integrated Marketing will report directly into the VP of Music Marketing and work closely with the Advertising, Marketing, Creative and Technical Product Management teams.
Drive revenue opportunities in partnership with Sales and Music Programming by creating integrated and sponsorable marketing programs across the TouchTunes network for our advertisers.
Respond to advertiser RFPs with compelling, strategic proposals across all categories that effectively communicate program concepts, benefits and requirements.
Partner with Marketing, Creative and Product Management to create innovative marketing solutions that may include digital media, custom branded interactive games, events, sweepstakes, social media overlays and music promotions.
Write/produce and maintain advertising sales and promotional materials including general presentation, media kit, and sell sheets.
Accompany sales team on clients calls to present marketing ideas
Understand TouchTunes? technology and how to creatively exploit it for the benefit of client goals
Work with strategic partners to enhance our portfolio of integrated marketing offerings.
Draw on research and campaign insights to develop compelling stories to show prospective clients how they can reach their demographic and benefit from our network
Collaborate with the technical product team to package existing and new advertising assets
Education and Experience:
At least 7-10 years of marketing ad sales experience
Extensive background generating multi-platform programs that include digital, mobile, social and consumer promotions
Excellent proposal writing, presentation and interpersonal skills
Demonstrated experience creating high quality and compelling case studies and sales presentations
Experience in and knowledge of digital marketing and social media?
Positive attitude, solid work ethic, tenacious follow through
Extremely organized and highly motivated
Motivated by the challenges and opportunity of an emerging advertising platform
Keen understanding of the digital ad sales process and needs
Fluency in Power Point and Excel required. Keynote or InDesign a plus
Fluency with Comscore Media Metric and Nielsen media metrics and ability to analyze qulitatively and quantitatively
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