Cvent is seeking a Director or Manager of Enterprise Marketing to assist in our marketing strategy, content development, and lead generation for Enterprise markets. The Enterprise marketing team is responsible for executing on Cvent's marketing strategy for the Global 2,000, third party meeting planning companies, and industry partners.
The ideal candidate will have strong writing and content generation skills while understanding the marketing operations and sales logistics aspects of marketing.
Develop new and manage creating thought leader content, including white papers, blog posts, webinar content, and email campaigns to promote Cvent's position as an industry leader
Work with Enterprise and third part sales teams to understand their needs and provide new ideas to create and integrated sales and marketing approach.
Coordinate with creative and marketing operations team to develop Enterprise-specific campaigns and collateral
Liaise with other marketing groups such as tradeshows, social media, and PR to maintain awareness of Enterprise product offerings
4-7 years of Enterprise marketing or relevant industry experience
Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator
Knowledge of Meetings & Events industry helpful
Strong written communication skills a must
Education: BA/BS in marketing or closely related field