Director/ Marketing Manager - Upsell RingCentral
THIS JOB HAS EXPIRED Job Description
The RingCentral Channel Marketing team is looking for a Marketing Manager who will grow our lifetime value by focusing on upsell opportunities.
Create, test and execute effective Upsell programs that engage and motivate customers to purchase additional products and services.
Investigate and create strong promotions that incentivize customers to do more business with us.
Lead cross-functional teams?Sales, Support, Business Operations, Creative Services, Web Development, Offshore?to implement Customer Marketing programs to drive revenue goals.
Formulate testing strategies to determine optimal messaging to maximize campaign performance and meet business objectives.
Develop strong relationship with Sales Team to deliver congruent promotions.
Own complete campaign lifecycle from idea to execution to measurement.
Evaluate current up/cross-sell programs and make recommendations for improvement.
Guide the analytics team to deliver the appropriate in depth analytics to understand the levers that drive higher lifetime value.
Create metrics and routine reporting to ensure leadership team and cross-functional teams are up to date on up/cross-sell program performance.
Skills & Qualifications:
Ability to influence and partner with Sales Teams
Experience in email marketing tactics, contact strategy development, campaign optimization and planning.
Ability to analyze email marketing trends that offer insight on future performance
Ability to work under tight deadlines
Exceptional project management skills and attention to detail
Strong writing and communications skills
5-7 years of experience of working with database marketing, lifecycle marketing, and CRM programs, preferably in upsell strategies
||San Mateo, CA |
THIS JOB HAS EXPIRED