Director, Marketing, Semester Online 2U, Inc.
THIS JOB HAS EXPIRED What We're Looking For
2U has an exciting opportunity for a Director of Marketing to manage brand marketing and help drive student enrollments for Semester Online. The person will report to the Vice President of Marketing for Semester Online.
Key responsibilities include but are not limited to:
In collaboration with VP Marketing, develop Semester Online (SON) brand strategies to include brand platforms, positioning and messaging platforms.
Oversee and manage the design and development of marketing strategies and tactics through the complete lifecycle, including scoping, planning, design, development, implementation, and evaluation.
Increase program visibility among prospective students and key university influencers by utilizing multiple digital and offline marketing efforts, including email, website, webinars, video, social direct mail, collateral, events, etc.
Work collaboratively with the lead generation/media buying team to determine the best strategies for various audiences.
Manage the brand?s social media/inbound marketing program in collaboration with the Social Brand Manager to socialize the SON brand.
Implement and continuously optimize solutions to ensure marketing messages are effectively conveyed.
Collaborate with the admissions team to develop marketing programs that focus on driving lead conversion, as well as a number of other teams in the company to provide marketing support as it relates to the brand.
Work with Public Relations to gain traction in earned media.
Manage vendors such as agencies, freelancers and printers, to execute marketing strategies and tactics, but will also roll-up your sleeves when needed on projects.
Things That Should Be in Your Background
Bachelor's degree required.
5-10 years of marketing experience.
Experience launching new brands/products.
Experience marketing to millennials/college students is ideal.
Experience in both direct response and brand marketing roles is ideal.
Very attuned to social media.
Strong interpersonal skills and proven ability to work in complex, collaborative environments.
Must have brand marketing experience.
Agency experience strongly preferred.
Attributes that will help you in this role:
Solid interpersonal communication skills and the ability to work on cross functional teams in both leadership and member roles.
Ability to make data driven decisions and be comfortable with metrics and ROI driven models.
Strong presentation, writing and research skills.
Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
Strong written and verbal communications skills.
Experience working within an agency is a plus.
Expert knowledge of Microsoft Office, Salesforce and Google Analytics is a plus.
Ability to think out of the box and find creative, unorthodox solutions when needed
Must be able to prioritize and handle multiple assignments simultaneously.
Experience managing client relationships helpful.
Self-motivated and an independent thinker who can meet deadlines, deal with conflicting priorities and have very strong interpersonal skills.
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! All employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U Inc. partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U, Inc. is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U, Inc.'s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |
THIS JOB HAS EXPIRED
2U partners with leading colleges and universities to deliver the world's best online degree programs so students everywhere can reach their full potential. Our Platform, a fusion of cloud-based software-as-a-service technology and technology-enabled services, provides schools with the comprehensive operating infrastructure they need to attract, enroll, educate, support and graduate students globally. Blending live face-to-face classes, dynamic course content and real-world learning experiences, 2U's No Back Row- approach ensures that every qualified student can experience the highest quality
Profitable Investors: Novak Biddle Venture Partners All Jobs: at 2U, Inc.
|Headquarters:||8201 Corporate Drive|
Landover, MD 20785
|Company Profile:|| Benefits - at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That's not all Employees receive a 100 paid tuition benefit for themselves, their spouse and their legal dependents.
Our Culture - We are a highly energetic, innovative start-up company with room to grow. We don't take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day. |
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