Director of Analytics SpecificMedia
DescriptionAs the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn?t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign?s effectiveness.
Position Summary: The Director of Analytics is a multifunctional position involving web analytics, media planning intelligence, reporting and analysis. This position is relied upon by clients and team members to lead the conception and deployment of best-in-class digital measurement strategies that elevate the level of sophistication, accuracy, validity and creativity of our clients? digital measurement.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
?Web Analytics ? Deep familiarity with enterprise BI (Microstrategy) & web analytics tools (e.g. Omniture, Google Analytics, WebTrends, etc.) including business rules and implementation considerations; integration with other data sources such as ad-servers, rich media vendors, ecommerce data, etc.; and data extracts to produce external reporting.
?Reporting & Analysis ? Experience in driving reporting automation to increase time spent on analysis versus reporting, as well as crafting insightful analysis that tells a story understandable to clients and that is actionable in driving a set of recommendations that produce demonstrable improvements/results.
?Performance Scoring ? Experience working with clients to create, sell-in and deliver, weighted business value scoring systems that score various activities done by prospects and customers against a weighted business value point system.
?Automated Dashboards & Marketing Scorecards ? This involves specifying business requirements for automated dashboards and marketing scorecards, developing and maintaining KPIs, working with a variety of data such as competitive, buzz, ad-serving, rich media, web analytics data, budget/planning data, attitudinal data, etc. (this ideally includes basic familiarity with tools such as Microstrategy).
?Management & Leadership ? This position is responsible for the analytics of major advertising clients, including oversight of projects/deadlines, management and motivation of team members, selling-in of VINDICO philosophies, adoption of client philosophies and delivering proactive analysis, insights and recommendations to both Tech and Clients.
?Teamwork ? This position will be required to professionally collaborate with internal client teams, internal departments, and partner vendors.
?Expertise in Digital Marketing Technologies ? This position will be required to maintain ongoing expertise around new ad-serving, targeting and data management technologies, including formalizing point-of-views, identifying partnership opportunities, assessing emerging media and educating internal teams and clients about all issues related to digital marketing measurement.
?Experience in digital marketing.
||New York, NY |