Director of Client Marketing Ellie Mae
THIS JOB HAS EXPIRED Description
Summary of Responsibilities:
Ellie Mae is seeking a Director of Client Marketing who will drive client marketing strategies and programs to drive client retention, loyalty, advocacy, growth and community participation for Ellie Mae?s clients. In this role, you will lead our Client Marketing strategy, build out the team and establish marketing metrics & reporting to support our client retention, satisfaction, adoption and revenue goals.
You will work closely with sales, marketing, and customer support to ensure proper alignment of goals and help drive improvements to overall client experience with Ellie Mae.
Primary Responsibilities & Objectives:
Lead Ellie Mae?s Client Marketing function and manage the development and execution of fully-integrated, multi-channel marketing efforts to further client satisfaction, loyalty and adoption to existing clients. Areas of responsibility include:
Customer insights. Customer segmentation and analysis.
Customer loyalty/. Measure and monitor customer satisfaction measurement and monitoring.
Voice of the customer. Develop deeper relationships with our user community to gain insight into their needs and develop a client feedback mechanism to ensure the voice of the client is being heard and programs are in place based on the feedback.
Customer References and customer advocacy. Actively seek out client evangelists and manage the development of sales tools, case studies, videos, and campaigns to highlight their successes
Customer community. Develop, nurture and monitor a thriving customer community through on line channels, social media, and regional user groups.
Customer events. Working with events staff, drive content and strategy for key customer events including the annual user conference - Encompass Experience - and quarterly Executive Advisory Board meetings.
Client Communications. Design and execute communications plans and vehicles to keep customers informed.
Campaign Development. Develop strategy and campaigns, in conjunction with Demand Generation and Creative Services teams, designed to increase revenues (cross-sell and upsell campaigns) and move clients to latest versions of our software.
Project management of Customer Campaigns.
Measurement. Track the impact of customer marketing activities on customer growth and retention, the customer lifecycle and financial outcomes.
Qualifications, Skills & Education:
BA/BS in Degree in Marketing, Business, Communications or related field, or equivalent experience required, MBA desired
Minimum 10+ years marketing experience
Direct staff management experience required
Minimum of 5 years of experience in Client/Customer Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Creative, high energy, innovative, proactive, and resourceful
Experience working with writers, creative services, external agencies, consultants, research firms and third party resources, defining and driving marketing projects ? such as acquisition, adoption and retention programs; online campaigns; web content and collateral development; direct marketing programs; print and online advertising; incentive programs; tradeshows; etc.
Must have excellent teamwork, organizational, and multi-tasking skills
Exceptional verbal, written communications and presentation skills
Prior success working with mortgage, lending or financial services ? a plus
High energy, creative and flexible
Passionate about Customers
Passionate about marketing; creative; insightful; open-minded; a bold, visionary thinker
Results-driven, with a proven track record of success and accomplishments
Able to identify marketing opportunities, translate strategy into tactical results and ideas into action
Highly self-motivated and dedicated; someone who will do what it takes to get the job done and deliver intended results
Collaborative team player
Adaptive, resilient and able to succeed in a fast-paced, changing, dynamic environment ? with proven ability to manage multiple projects and priorities
||Pleasanton, CA |
THIS JOB HAS EXPIRED