Director of Corporate Communications & PR Volusion
Do you want to be a part of something big? Are you a motivated professional willing to accept new challenges and want to work in a fun, high-energy environment? Volusion is a profitable, growing business that supports over 40,000 online merchants ? ranging from home businesses to Fortune 100 enterprises. If you are an innovative, creative thinker with a proven track record of understanding how customers and prospects behave online, with the ability to combine your insights with key business objectives to drive engagement and conversion, we want to hear from you!
We?re looking for a Director of Corporate Communication & PR to launch Volusion from its already respected position as a leader in commerce to the next level. This position will play a vital role in creating ?buzz? for the Volusion brand family and vaulting our company and our customers to the forefront of success in the eyes of the public, media, and investors.
The right candidate will work with our PR agency to develop a dynamic, engaging public relations strategy that proactively identifies, engages and builds relationships with top tier and industry media and other key influencers across both traditional media and social media channels. He or she must work with other marketing and sales functions to track and analyze buyers? use of influencers and related content within their buying cycles in order to determine the impact of current influencer engagement and to direct future approaches.
The position requires a broad range of skills and experience, including the ability to manage successful PR programs, extensive knowledge of the ecommerce and SaaS market, and strong relationships with strategic business and technology media influencers. Clear, concise and differentiated communication skills are mandatory. This person must be highly collaborative and the epitome of grace as he or she works alongside senior executives as well as programmers, interns and everyone in between. Finally, creativity, generosity, sound judgment, an insatiable appetite for innovation and a sense of humor and are a must.
Take risks; push past the obvious and create a brand people love and advocate to others
Lead, grow, and build an incomparable team of communications experts, without ever fully taking your hands off the wheel
Develop and execute a clearly defined Volusion, Inc. corporate brand marketing strategy
Collaborate with internal stakeholders and agency resources to build campaigns that range from traditional media outreach, to innovative social campaigns, community engagement, customer advocacy, sponsorships and events, and new ideas you bring to the table
Refine the messaging platforms for SMB and enterprise brands, and develop campaign messaging, creative, and content that speaks to each stage of the buyer journey
Pursue relentlessly high standards with a strong understanding of how to create unparalleled brand experiences and a track record for delivering impactful events
Create a data-driven reporting infrastructure that clearly communicates the impact of efforts in earned and owned media
Work with the executive leadership team to build internal/employee communications programs
Support the media strategy with multi-faceted, breakthrough campaigns and plans that span traditional PR, guerilla and grassroots efforts, customer evangelism and social media to position Volusion as the singular ecommerce leader within both business and mainstream media
Implement protocols and best practices in anticipation of crisis management
Work with social operations to develop corporate social media strategy, governance and employee training
Support internal communications/internal marketing/change management through strategy and resource allocation
Bachelors in Marketing or Communications, MBA a plus
10+ years in corporate/marketing communications and PR, with both client-side and agency experience
Innovative, energetic, passionate, driven, and collaborative
Experience with B2B, B2C, and B2SB
Strong managerial and organizational skills with a proven ability to successfully mentor employees
Excellent written, analytical and oral communications
Proven experience in creating a unified and compelling brand vision, and having those stories told and shared broadly across influential media and social channels
A network of influencers and partners to help you achieve success in driving massive growth in awareness for Volusion and Mozu
Strong understanding of the Retail, eCommerce, and SaaS software industries
?Self-starter? and deadline-driven, with the ability to thrive in a fast-paced and multi-tasking work environment
Significant experience with social media outreach and social business/community-building
||Austin, TX |