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Director of Corporate Marketing Soasta
SOASTA is looking for a talented marketing professional to drive both our corporate marketing initiatives and awareness of our revolutionary solutions for mobile and web performance and analytics. This is a unique opportunity to work with a great group of people in a fast growing start-up environment in the early stages of an exploding market. Located in downtown Mountain View, SOASTA is the leader in Cloud Testing. Our flagship product, CloudTest, has been on the market since 2008 and is used by some of the world?s biggest and best-known brands.Job Description
We are seeking a creative Marketing Communications leader to promote SOASTA?s brand across all marketing channels. The individual will create powerful messaging, strong creative, impactful sales collateral, and manage SOASTA?s Internet assets (web site, social media, blogs) to raise awareness of the company to prospects, analysts and industry influencers.
Responsibilities
Refine and communicate the company?s positioning, messaging and brand to prospects, analysts and employees.
Manage all aspects of brand development, collateral design, web site, corporate blog, customer success stories, SEO and social media marketing.
Guide and enhance SOASTA?s brand look and feel across all marketing vehicles (email, social, web, etc.)
Drive online content and programs that excite and inform our web visitors, and increase engagement with existing customers and new prospects.
Develop and deliver relevant sales collateral, promotional material and online content that drive demand and accelerate the sales cycles.
Increase SOASTA?s mindshare with line of business and IT executive through powerful thought leadership programs that demonstrates business value and technical sophistication.
Support demand generation activities with strong messaging and creative.
Manage external marketing agencies and contractors.
Requirements
10+ years marketing experience, a minimum of 5 in software, mobile or other technology-oriented B2B marketing. Proven expertise in all aspects of marketing with an emphasis in branding, collateral development and web marketing.
Experience in mobile, cloud computing or big data web preferred.
Extreme attention to detail with excellent verbal and written communications skills.
Knowledge of WordPress, Salesforce and Marketo (or other sales and marketing automation tools).
Capable of working independently and building strong working relationships across all levels of the company, especially with remote sales managers.
Ability to think strategically, act tactically and thrive in a fast-paced, dynamic environment with competing priorities.
BA degree, MBA preferred.
| Location: | 1975 Landings Drive Mountain View, CA 94043 United States |
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Soasta
Investors: Canaan PartnersAll Jobs: at Soasta
| Web Site: | www.soasta.com |
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| Headquarters: | 1975 Landings Drive Mountain View, CA 94043 United States |
| Industry: | Software |
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