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Director of Demand Generation Acquia
THIS JOB HAS EXPIRED
Summary: We seek a highly experienced Director of Demand Generation to lead our demand generation efforts, including the attraction, engagement and conversion of prospects into qualified sales opportunities. This individual will be responsible for developing superior and highly effective inbound and outbound demand generation programs across all channels, products and key market verticals to drive pipeline growth. This accomplished individual must possess the ability to successfully take programs from concept to execution and evaluation against quantitative objectives.
The right candidate thrives on the metrics and processes of B2B marketing. He/She understands how to optimize marketing programs spend, test and optimize lead nurturing programs, manage marketing operations, develop marketing campaigns and measure leads to closed opportunities. As a leader, you will report directly to the Chief Marketing Officer and work closely with the Sales, Product Marketing and Marketing Communication teams to increase pipeline and revenue growth. Success will be measured by conversion to opportunity with the goal of driving new customer acquisition, as well as existing customer cross-sell/up-sell.
Job Requirements:
Demand Generation
Establish quarterly marketing lead generation and opportunity creation targets with Sales and deliver leads per agreed upon targets
Work closely with Product Marketing to prioritize marketing campaigns and GTM activities
Develop marketing programs that outline campaign objectives, target audience, key message, program sequencing, metrics and calls to action
Manage the execution of integrated marketing campaigns that build pipeline and mature existing opportunities; this includes strategy, creative direction, campaign objectives, and validation
Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads
Assess, grow, and segment prospect database to improve program results
Develop strategies for inbound and outbound campaigns including tactics such as webinars, content syndication, list rentals, social media, SEM/Remarketing, etc, to build lead database and increase qualified opportunity creation; manage team of program managers in planning & execution
Manage Marketing Programs Manager, Marketing Operations Manager and Social Marketing Specialist
Marketing Operations
Develop program to test, measure and refine email and progressive nurturing campaigns with marketing automation
Manage marketing metrics and ROI analysis; work with cross functional teams to manage and present monthly, quarterly and annual metrics on marketing revenue performance management
Work with website team in marketing communications group to report monthly on website performance and conversions
Manage and optimize lead scoring models
Maintain internal calendar(s) of all programs, budgets, etc. and communicate widely across company, as appropriate
Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation lifecycle
Negotiate and manage vendor relationships
Basic Qualifications:
BA, BS or higher in marketing, communications, business or related field
7+ years of proven, successful global inbound and outbound demand generation program creation, execution, measurement, analysis and reporting across channels, products and verticals
Previous experience marketing web technology platforms and solutions
Previous experience marketing open source products and solutions preferred, but not required
Demonstrable success in creating, executing and measuring integrated marketing campaigns across channels with a track record of success achieving KPIs in the high tech B2B space
Superior organizational and operational skills and ability to juggle multiple projects and shifting priorities in a fast-paced, ever-changing environment, while meeting stringent deadlines
Previous experience managing multichannel marketing budgets and processes
Superior written and verbal communication skills
Ability to matrix well across all organizational stakeholders, particularly Sales and Product Marketing
Highly knowledgeable of CRM and Marketing Automation platforms such as Salesforce and Marketo
Creative, resourceful, and out-of-the-box thinker
Strong writing, Excel, and PowerPoint skills
High-energy, proactive, creative, team-oriented, analytical individual and leader with a passion for building businesses
| Location: | Burlington, MA United States |
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THIS JOB HAS EXPIRED
Acquia
We are a new software company that will provide value-added software products and services for the Drupal social publishing system
Shipping Product Investors: North Bridge Venture Partners, O'Reilly Alphatech Ventures, Sigma Partners
All Jobs: at Acquia
| Web Site: | www.acquia.com |
|---|---|
| Headquarters: | 150 Presidential Way Woburn, MA 01801 United States |
| Employees: | 41-100 |
| 2008 | |
| Industry: | Software |
| With over two million downloads since inception, Drupal is used by web developers worldwide to build compelling websites. Diverse organizations use Drupal as their core social publishing system, including media companies, non-profit organizations, publishers, and many others. Acquia plans to accelerate and extend market adoption of Drupal by advancing the core technology and offering value-added software products and network services that dramatically speed deployment and reduce risk. Our founders are Dries Buytaert, the original creator and project lead of the Drupal open source web content management system, and Jay Batson, previously founder and CEO of Pingtel. |
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