Director of Demand Generation InContext Solutions
TEAM: Marketing & Sales
LOCATION: Chicago, IL
What Problems Would I Solve?
Working closely with Sales team leadership, the Director of Demand Generation will drive growth and revenue targets across channels by delivering a compelling marketing communication and acquisition strategy. This Director of Demand Generation will utilize their deep understanding of market conditions to identify target customers and create segmented propositions for our Solutions team to acquire customers. Specifically, this person will own the following responsibilities:
Expand the company?s demand generation programs
Proactively test, analyze and update campaigns for maximum performance
Run the company?s marketing automation programs (via Hubspot)
Coordinate the production of content used in marketing automation programs
Manage the research, list purchase and list performance for targeted personas
Manage all nurturing programs
Manage all database maintenance
Provide weekly reports on lead generation activities
Provide design direction for marketing collateral
Manage external lead generation partners and agencies
Who Would I Work With? Who Would I Work For?
The Director of Demand Generation will report directly to the CEO. He or She will collaborate with and work effectively across several departments, including the Solutions, Finance and Leadership teams. This Director will build and maintain relationships externally with relevant vendors as well.
When will I start? What will I make?
Ideal candidates will be local (based in Chicago) and have availability to start a new full time position in the next 3-6 weeks. The interview process should take no more than 2-4 weeks from initial phone interview to offer letter. We are happy to discuss compensation in the initial phone interview, not to mention our unique and fun-loving company culture, which we all regard as a huge perk of working here.
InContext is all about people. We are committed to finding, training and growing fun, interesting and ambitious people who demonstrate integrity, intelligence and the ability to make things happen. Candidates must possess a theoretical and practical knowledge of lead generation, ideally within the information services or software space, to be a fit for this role. At the same time, however, they must be a strong cultural fit, sharing our commitment to building a world class company.
Following are specific required qualifications:
Education: Minimum Bachelor's Degree
5+ years of marketing communications experience
Experience driving growth in a B2B environment.
Background in customer lifecycle, including online relationship management is a plus
2+ years of experience with marketing automation software, preferably including at least one of the following: Hubspot, Marketo, Eloqua
Familiarity with Salesforce?s administrative functions
Exceptional business acumen and understanding of how to apply customer insight to shape strategy
Strong leadership skills with the ability to manage multiple small to large projects, influence others and make sound decisions
Exceptional written/verbal communication and presentation skills with the talent to tell a story concisely
Is intelligent and passionate about what they do
Is friendly and likeable. We wouldn?t hire someone we wouldn?t like to sit next to on a plane for 12 hours.
Nice to haves:
Basic design skills using the Adobe Creative Suite
Good copywriting skills
Understanding of HTML
Experience with list purchases
Experience managing inside lead generation teams to set Sales appointments
Interested candidates should send their resume and cover letter to firstname.lastname@example.org. Please include the position title and location in the subject line of your email.
InContext Solutions has developed the most advanced online 3D technology to deliver insights to the biggest brands in the world. We are both a technology company and a market research firm. We invent and perfect software to solve our clients? problems faster, better and more accurately than the competition. We believe success comes from bringing smart, talented people together and providing strong leadership to help them do what they do best. Our company culture is unique and rests on three core principles: Attracting and Keeping the Best Talent, Delivering the Best to our Clients and Creating and Maintaining an Exceptional Work Environment.
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