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Director of Demand Generation Voltage Security
THIS JOB HAS EXPIRED
Voltage Security is seeking a Director of Demand Generation who will drive the demand creation activities and lead generation team to help Voltage continue to accelerate our dramatic growth. This person will drive and oversee the overall demand generation strategy and execution, and be accountable for the lead generation results of Voltage's marketing efforts. This person will be an integral member of the marketing team, helping to lead marketing's efforts to grow our presence and short and long term sales in the marketplace.Key responsibilities include
Lead overall Demand Generation planning efforts, with an initial focus on North America, including helping to form overall strategy, producing new lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
Develop and manage lead scoring and nurturing program.
Monitor and analyze marketing operations performance against lead generation and other marketing goals, and continually make and implement recommendations for optimization and ongoing growth. Manage lead generation and nurturing operational programs through Salesforce.com and Marketo
Continually assess campaign and program performance, determine why programs failed or were successful, and identify new optimization tests and growth opportunities, and areas for additional investment in time and money and decreased focus
Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year
Coordinating and communicating with key marketing teams as appropriate
Preferred Qualifications
BA/BS in related area required, MBA preferred
Minimum 7-10+ years marketing experience Leadership experience of Marketing Programs / Demand Generation / Lead Generation / Lead Nurturing teams for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Strong experience and expertise in information security preferred, focused on email and database marketing, search marketing, and online advertising
Experience in running a portfolio of quality lead generation and marketing programs with particular emphasis in online marketing programs. Experience should include: email and database marketing, online lead generation, SEO, paid keyword advertising, events, etc
Strong analytical and quantitative skills, with a focus on program optimization and efficiency
Strong campaign management orientation, identify new themes / topics, offers, and vehicles to reach target market with those messages and offers
Must have strong writing and copy editing skills ? particularly as it relates to email and web copy
Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
Excellent communication skills, written and verbal
Past hands-on experience using CRM systems and marketing automation platforms a necessity, including Salesforce.com, and Marketo
Creative, high energy, innovative, proactive, and resourceful
High attention to detail and focus on quality output necessary
Strong project management skills
| Location: | 1070 Arastradero Road Suite 100 Palo Alto, CA 94304 United States |
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THIS JOB HAS EXPIRED
Voltage Security
Investors: Hummer Winblad Venture Partners, JAFCO Ventures, Menlo Ventures, Morgenthaler, Trident CapitalAll Jobs: at Voltage Security
| Web Site: | www.voltage.com |
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| Headquarters: | 1070 Arastradero Road Suite 100 Palo Alto, CA 94304 United States |
| Industry: | Software |
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