Director of Demand Generation Hearsay Labs
Are you looking to have real business impact to accelerate growth, transform an industry, and excel in a team-oriented environment?
Hearsay Social is seeking a marketing professional to lead our demand generation efforts, including outbound lead generation through digital, event, and direct marketing programs.
Reporting to the VP of Marketing, the Director of Demand Generation will lead a team responsible for tradeshows, field marketing and online marketing. The Director of Demand Generation will own end-to-end demand generation and should have proven proficiency to manage and build a great team, develop a marketing plan and calendar, optimize program spend for maximum results, and execute programs leveraging marketing automation.
Create and execute the demand generation plan by target segments
Manage and develop a growing team
Define goals and metrics for all demand generation programs, including: lead nurturing campaigns, digital marketing programs, and sponsored and field events.
Generate qualified sales leads using a mix of marketing programs, activities and events
Act as a collaborative partner with a proven sales team
Track, measure, analyze and improve ROI by campaign to drive investment decisions and marketing effectiveness
Negotiate with vendors and manage the marketing campaign budget
Desired Skills and Experience:
Proven track record of prioritizing and delivering demand generation results within an entrepreneurial, fast-paced environment
7-10 years experience in demand generation and marketing programs for an enterprise software company
Proven experience with a variety of demand generation programs (e.g., outbound marketing, events, lead nurturing, etc.)
Creativity to build innovative programs that engage prospects and optimize marketing dollars
Ability to lead and communicate effectiveness of marketing campaigns to senior executives and provide recommendations for pipeline growth
Strong background of generating pipeline with Sales vs. just leads
Experience with Marketo, Salesforce and related-technologies
||San Francisco, CA |