DIRECTOR OF MARKET DEVELOPMENT, DIGITAL MARKETING Planalytics
THIS JOB HAS EXPIRED Summary
The Director of Market Development for Digital Marketing will lead the company?s efforts to establish a strong presence, recognition and relationships in the advertising and digital marketing spaces as the premiere provider of Business Weather Intelligence analytics and content, and helping to leverage this presence into additional sales opportunities for the company.
Proactively reach out to targeted advertising agencies, exchanges and digital marketing companies to build awareness and recognition of the Planalytics brand and solutions, as well as partnerships where it makes sense.
Develop relationships with key executives and decision makers in these industries, and leverage these relationships to identify and develop potential sales opportunities for Planalytics? WeatherSmart solution, which supports the development of localized, timely, weather-relevant advertising content for a variety of traditional and digital advertising platforms.
Work with Planalytics? sales teams to transition qualified sales opportunities to them, as appropriate, for execution and closure.
Act as the Planalytics ?thought leader / face-to-the-market? for the advertising and digital marketing communities. This may entail writing articles, speaking at conferences, blogging, developing and facilitating an online community, interacting with the business press and media and other tasks as identified.
Assist in refining Planalytics? marketing messaging and positioning to best serve these markets.
Work with key Planalytics clients, as appropriate, on leading-edge digital marketing concepts that leverage Planalytics solutions.
Lead efforts to educate others within the company on the advertising and digital marketing industries, and build a related repository of knowledge and best practices.
7-10 years of relevant marketing experience required
3-5 years of digital marketing experience preferred
Professional experience in software, consulting, retail or consumer goods a plus
MS Powerpoint skills required
Strong communication skills required
Experience and high comfort level with a variety of social media preferred
The ideal candidate should have high-level contacts within the advertising agency and digital marketing industries, as well as a comfort level in reaching out to and interacting with these firms
Bachelor?s Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, or Marketing Communications
30-50% travel required
||1325 Morris Drive |
Wayne, PA 19087
THIS JOB HAS EXPIRED