Director of Marketing Empirix
With 300+ employees worldwide, Empirix is growing revenue at double digit rates and has achieved market leadership in service assurance technologies for next generation IP communications systems including TDM, IP telephony, CTI, IVR, VoIP, SIP and Unified Communications.
Empirix solutions leverage industry best practices throughout the technology lifecycle: planning, assessment, and deployment; focused testing during roll-out; and on-going Contact Center testing and monitoring. Empirix is the only company that assures both voice quality and user experience along with data and security vulnerability at each step. Empirix has grown to be a world leader at maximizing the business value of complex communication technology.
We seek an experienced Director of Marketing to lead Product Marketing and Marketing Communication teams.
The Director of Marketing is an integral part of the marketing management team. S/he is primarily responsible for developing and driving the Company?s product marketing and marketing communication strategy including sales support, product placement, lifecycle management, promotions, pricing and high-level product design requirements, and promotions. The Director of Marketing will also provide input into the Product Strategy and Product Development organization to identify potential areas around existing technology for commercialization that leverage the company?s existing offerings.
Manage the overall product strategy as it relates to the four P?s of marketing including segmentation analysis and customer targeting such that products are identified and positioned to maximize their revenue; Pricing strategy including bundling, value based pricing, coordinated enterprise pricing and mentoring Product Managers in their overall price setting; promotional strategy including an integrated approach to promotion setting.
Lead Marketing Communications organization, determine and manage all aspects of the product promotion strategy.
Gather and analyze feedback from customers, sales, marketing, development to orient solutions for widespread deployment in our markets including understanding and representing the customer?s needs, market trends and competitive activity among these segments working with market intelligence
Own the comprehensive marketing plan that ensures the company?s products and technology are strongly positioned in the marketplace while collaborating with product managers in making annual product marketing plans for each of our core solutions
Sharing responsibility for product bookings with our sales counterparts, direct the product marketing team to appropriately manage all aspects of their assigned products ? from well-thought-out sales forecasting to product lifecycle management, and top line product growth metrics.
Develop benchmarks and milestones to measure marketing efforts and performance working with Market Intelligence;
Initiate projects and work closely with leadership to develop and improve channel and distribution effectiveness, including strategic partnerships.
Spokesperson on behalf of Empirix Inc.
Contribute significantly on multiple levels and across teams as the a key ?go-to person? and strategic leader within the company
Required Skills, Education and Experience:
Experience as a Director of Product Marketing for a software/hardware company
Proven success in complex, solution-oriented market development
"Roll-up-your-sleeves" entrepreneurial, attitude
Natural ability to relate to customers and prospects
Proven ability to manage direct and cross functional teams in a positive and collaborative leadership style
Bachelor's degree (MBA or other Master's preferred)
35% field travel
||Billerica, MA |