Director of Marketing Covestor
Covestor is seeking a talented, hands-on individual to lead our marketing and client acquisition efforts.
This position is for a Director-level or VP-level candidate with a high level of energy and drive.
Your background should demonstrate proven success in creating and delivering high-impact consumer marketing programs. The ideal candidate will have experience with the nuts and bolts of online marketing and experience with customer acquisition for a regulated asset management company or wealth management firm. You should be comfortable in a fluid start-up environment and bring an energetic, fun and creative approach to your work, spanning high-level strategy as well as hands-on execution.
This job will be based in our US headquarters in central Boston.
Oversee Covestor marketing strategy while executing and managing day-to-day implementation of programs
Oversee Covestor?s brand positioning and market segmentation
Help design marketing campaigns, content marketing plans, online advertising, website calls-to-action and other product marketing to drive new leads and clients
Build company collateral for qualified clients and portfolio managers to support sales and business development outreach efforts
Oversee PR and Event marketing efforts
Help shape internal data reporting needs to allow tracking, iterating and managing data-driven user acquisition programs
Manage the broader marketing team which includes content, communications, client relations, and potentially the sales team
Work with the product team on implementing and managing an online lead nurturing and automated marketing toolset
5-10 years of relevant experience managing consumer marketing programs in an online or mobile environment and/or ad agency
At least 3 years experience in an asset management firm with SEC and/or FINRA regulations to consider
Experience with content marketing and email marketing
An ?all rounder? with strong analytic skills, creative ideas, and strong copy writing
Excellent written and verbal communication skills
Comfortable in a small, intense and high-growth start-up environment
We offer a competitive compensation package including stock options, bonus, and benefits.
||Boston, MA |