Director of Marketing (Brand and Buzz) Xactly
THIS JOB HAS EXPIRED Xactly?s vision is to empower companies to incent right. We help people everywhere connect and unleash their human potential through seamless, perfectly aligned incentive compensation. We believe in the power of incentives to help companies, their employees, and their partners build stronger relationships and achieve more.
We provide decision-makers with the data insights they need to tap the motivational power of their incentive compensation. We imagine a world where anyone can design and manage the ideal incentives to drive their business inspire their people. At Xactly, we are driving the future of incentive compensation.
As a company, we are guided by core values centered on ?CARE?:
? Customer Focus: Everything we do is about achieving total customer success. We are committed to delivering products and services that make our customers thrive. To succeed and earn the trust of our customers we must meet their expectations every single day, with every interaction.
? Accountability: We hold accountability and integrity at the core of everything we do. We are personally accountable for our actions to our customers, our partners and to each other. We do not make commitments we do not intend to keep. We are who we say we are, and we do what we say we will do.
? Respect: We foster an environment of teamwork and mutual respect. We respect our peers, our customers and our partners. We respect diversity and openness.
? Excellence: We are passionate about innovation and quality. We demand excellence in everything we do. We strive to achieve excellence in our products, services, support and partnerships. We set high standards for excellence and aim to exceed them.
You are a big thinking, tech savvy director who will help build Xactly?s brand, market awareness and demand gen. A marketing strategist with a healthy skepticism of traditional marketing mores, you are a leader who's looking to build Xactly?s awareness in a way everyone can easily understand the importance of incentive compensation. You want to have an impact and make a difference. In this leadership role you will be working very closely with the CEO and report directly to the CMO.
What You Will Be Doing?
As Director of Brand and Buzz? you will be responsible for specifically developing and leading Xactly?s brand, content, creative, communications, media, PR and analyst strategies. With a team of 5 great people, you will also be responsible to execute and deliver on these strategies.
Including the following specifics:
? Build and lead Xactly?s brand strategy and ensure clarity and consistency across all marketing communications and manage our brand identity (both visual and verbal) and architecture across products, including Incent, Express, Objectives and Insights.
? Develop and execute overall coordinated, enterprise-wide corporate communications strategy, internally and externally. Plan and direct corporate messaging strategy designed to promote and enhance Xactly?s business strategy and brand.
? Create and drive major, break-through public relations campaigns, leveraging PR agencies, serving as the primary point of contact with key media members. Lead worldwide media/public relations to achieve high-visibility, positive presence of Xactly in top tier, industry media.
? Oversee industry analyst relations efforts, such as Gartner, Ventana Research, Forester, Aberdeen, etc., and to ensure the analysts dully understand Xactly?s vision, strategies and plans.
? Create and deploy Xactly?s messaging and content strategies through content generation, writing, editing, and presentation in a voice consistent with core company values, culture and strategy.
? Develop and implement integrated strategic communications plans to advance the corporate brand identity and raise awareness.
? Develop and execute on Xactly?s creative strategies, with an emphasis on the Xactly brand look and feel.
? Work very closely with Xactly?s CEO and CMO
Who you are?
? Background. You have 10+ years in brand development, communications, and media and/or related marketing experience in the software or high tech industry. You have been at a scaling, high-growth company and know what that looks and feels like.
? Brand Savvy. You understand the intersection of corporate branding and specific product marketing.
? Communicator. You have experience managing communications to multiple complex stakeholder groups at a local, regional, national and international scale.
? Content. You have a gift with the written word and the ability to frame content not with corporate speak and acronyms, but in words that real people can understand and appreciate.
? Creative. You are a creative, strategic thinker who can take initiative to drive new value for Xactly?s market awareness.
? Culture. You are in alignment with, and fully support our Xactly C.A.R.E. core values.
? Education. You have a Bachelor?s degree in business, marketing or equivalent work experience. A MBA is not necessarily preferred.
? High Standards. You have a strong understanding of how to create unparalleled brand experiences and a track record for delivering impactful results.
? Tech Savvy. You are able to harness new media effectively internally and externally
||35 South Market Street |
San Jose, CA 95113
THIS JOB HAS EXPIRED