Director of Marketing Dotster, Inc.
THIS JOB HAS EXPIRED Dotster seeks an experienced marketing director to take charge of the company's marketing efforts at the strategic, technical and creative levels. This position will encompass all marketing channels, including SEO, PPC, Email, promotions, content, social media, publicity and new business development. The right candidate will have worked with online strategy and optimization team to prioritize initiatives and manage projects from concept through implementation.
Participates in the overall strategic planning, development and success of the marketing department. Takes all necessary and approved actions to achieve both short and long-term goals and objectives of Marketing.
Provides comprehensive understanding, planning, and executional excellence in direct marketing, both in print and online.
Provides strategic direction to drive online lead acquisition through a mix of PPC, SEO & email marketing. Additionally outlines an online strategy to enhance the brand and effectively build awareness through social media outreach.
Assists in integrating online and offline communications.
Manages marketing employees with regards to performance, training and development, mentoring and productivity. On-boards all marketing employees providing product training and hands on development of all processes and procedures. Participates in the performance evaluation process for direct report employees. Manages employee PTO usage as needed.
Selects and manages external agencies, vendors, contractors and marketing professionals utilized for Explorica marketing initiatives.
Continually monitors lead acquisition, quality, campaign performance & ROI.
Develops and manages relevant annual marketing budget and is responsible for financial information for marketing.
Assumes additional responsibilities as requested.
Oversee internal and external personnel and resources in effective web site development and design, effective content change process and new site versioning. Oversee the content, design and branding of the Web site to maximize conversions; identify areas for improvement, and lead redesign efforts.
Insure that all marketing efforts are coordinated with the appropriate impacted departments and employees for an effective, seamless experience for customers and prospects and reliable analysis of program effectiveness, and that all online creative, content and web properties are compliant with legal and regulatory requirements and guidelines.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
5-7 years online marketing experience, such as a SEO Manager, Director of Online/Search Marketing, or Search Specialist or similar role with measurable revenue and program growth with successful track record.
A bachelor's degree in business development, marketing or sales. Masters preferred.
Deep knowledge of e-commerce and Online operations and thorough familiarity with the online space
||Burlington, MA |
THIS JOB HAS EXPIRED