Director of Marketing Basis Technology
THIS JOB HAS EXPIRED Basis Technology is seeking a talented Director of Marketing. Basis has a unique opportunity to establish itself as the leading provider of multilingual text/entity analytics and digital forensics, two technologies ready for widespread adoption in many vertical markets. This is an exciting opportunity to direct a small team of dedicated marketers to communicate the company?s technologies, innovations, successes and other relevant information to the community and prospective customers and partners. If you love working directly with a team day-to-day to produce immediate and valuable results while developing a larger, long-term marketing strategy a company, this is the position for you.
Responsibilities and Essential Job Functions
Develop strategic marketing vision based on company direction and market feedback
Lead the internal marketing team and provide an environment that challenges and rewards the group by cultivating teamwork, creativity, innovation and career growth
Integrate and partner effectively with management team, marketing staff and other operational units of the company
Research and thoroughly understand company's products, customers and markets
Develop metrics and provide a platform for company to continuously learn from market feedback
Advocate effective marketing practices within executive team and the company as a whole
Oversee the development of web analysis and reporting for marketing data
Provide leadership in the design and production of marketing assets
Build business pipeline through appropriate channels for each line of business, including conferences, online and print collateral, digital marketing and social media
Bachelors degree in Sales and Marketing or the equivalent
3-5+ years of marketing experience at a director or senior manager level
Experience in brand positioning; advertising development and agency relationships.
Strong analytical skills, business ?smarts? and the ability to analyze data to spot important trends and opportunities.
Ability to be hands-on active manager while providing leadership to the marketing team
Outstanding presentation skills within a variety of audiences, including customers, sales, and executives
Experience with metrics-driven marketing
Experience in social media marketing
Understanding of the Text Analytics, Search and/or NLP space.
- See more at: https://theapplicantmanager.com/jobs?pos=BT115#sthash.eUg6AyJX.dpuf
||150 CambridgePark Drive |
Cambridge, MA 02140
THIS JOB HAS EXPIRED