DIRECTOR OF MARKETING COMMUNICATIONS InTouch Health
THIS JOB HAS EXPIRED InTouch Health is the leader in robotic telepresence solutions for healthcare. We are looking for a Director of Marketing Communication to join our Marketing Team! This position will be accountable for developing and implementing a global marketing communications strategy. This dynamic position requires strategic thinking, hands-on implementation, strong management, communications and inter-personal skills combined with a life sciences/med device background. Keys to success will involve ensuring that the Marcom team has the processes and competencies to define, deliver and communicate our value proposition to our customers. This position will be working in a corporate environment, liaising with counterparts throughout the Company.
Develop the marketing communications strategy for ITH Technologies including:
Choice, development and management of outside agencies
Ensuring that the right marketing vehicles are used to reach target markets
Monitoring and keeping up to date with the most current and dynamic set of marketing tools available and developing plans to utilize those where appropriate
Developing the right mix of outsourcing and in house resources to ensure that ITH can maximize the marcom budget as cost effectively as possible
Build, manage and develop a marcom staff to ensure that all programs are delivered on time and on budget. Manage to maintain high level of productivity, efficiency, and proficiency. Establish strategic direction for future evolution of Marketing Communications. Assess current team, identify & address gaps and challenges to ensure that a first class team is built. Evaluate and shift resources based upon business needs for the future. Ensures department is current in regards to technology to advance program capabilities and improve program efficiencies.
Coordinate the overall marketing communications plan development to ensure that the plan meets or exceeds ITH's annual strategic objectives.
Develop and implement annual marketing communications plans, directing customer acquisition, image building, tracking and measuring results, and ensuring that our branding/marketing communications are focused.
Provide overall image, branding, and corporate identity direction for all Marketing Communications. Develop and direct brand strategy and management. Ensure that overall branding/marketing communications follows corporate guidelines.
In conjunction with the Marketing Department, develop Marketing Communications strategies, including optimization of media vehicles, mix, frequency, and timing and develop and manage budgets and annual plans to meet business/financial objectives.
Contribute to the planning of Corporate Communications (including investor and public relations).
Responsible for setting direction for external vendors/agencies, ensure annual reviews of quality, service, and pricing for all vendors.
Ensure consistency across worldwide promotional programs.
Oversee customer acquisition/retention strategies and the management and implementation of customer database and loyalty program.
Analyze metrics, quantify customer needs and impressions about current activities, and report on their effectiveness. Develop, communicate, and oversee implementation of effective monitors related to key program activities and budget execution. Proofread and edit all copy.
Supervisory Responsibilities: Manage and supervise three to five employees in Marketing Communications. Responsible for the overall direction, coordination, and evaluation of the business unit. Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
KNOWLEDGE, SKILLS AND ABILITY
BA/BSc or higher in Marketing Communications or related field
Masters degree or MBA a plus!
Minimum of 5 years experience in a med device/ life sciences marketing communications role
Minimum of 2 years of supervisory/management experience
Track record in developing and delivering marketing communications strategies.
Advanced knowledge of all areas of Marketing Communications including communications strategy, creative project management, graphic design, exhibit management, advertising / media buying, public relations, eMarketing, etc.
Advanced writing, editing, proofreading skills and presentation skills.
Track record of managing a marcom budget
Direct knowledge and experience of marcom in a Med Device/ Life Science environment.
Should have working knowledge of database software, current MS Office Suite, and desktop publishing / design software. In-depth knowledge of PowerPoint
In-depth knowledge of design software
Excellent inter-personal and communication skills, plus experience of using these skills in leading, motivating and inspiring cross-functional teams.
Proven success integrating resources across complex functions (sales, marketing, product development, manufacturing) and across multiple geographies to over-deliver on customer needs
For the qualified candidate, InTouch Health offers competitive compensation, medical, dental and vision benefits, paid time off, 401(K) and stock options. InTouch Health is based in sunny and beautiful Santa Barbara, California.
||Santa Barbara, CA |
THIS JOB HAS EXPIRED