Director of Marketing SpecificMedia
DescriptionDirector, Marketing Communications
Responsible for the planning, development, and implementation of the company?s marketing communications, integrating advertising corporate branding, public relations, events, promotions, and sales enablement.
The position will report into the Vice President of Communications and manage in-house and agency teams to execute at strategic and tactical levels.
Create and implement short- and long-term integrated marketing communications programs aimed at raising the profile and awareness of the brand and product.
Work cross-functionally to streamline communications and ensure the consistent articulation of the organization?s desired image and position across all external and internal touch-points.
Keep informed of developments within the company and industry in order to provide strategic perspective and informed recommendations, offering counsel on industry developments, best practices, and marketing strategies.
Develop and monitor measurement systems and procedures to evaluate programs, gauge success, and report insights and recommendations for constant improvement.
Develop and manage the departmental budget, providing allocation recommendations and overseeing day-to-day tracking and reconciliation.
Oversee public relations, working with in-house and agency teams to manage media relations, create and oversee pitches, and develop corporate communications programs to heighten the awareness and knowledge of the brand.
Craft positioning and messaging and oversee the development of all materials, including sales collateral, presentations, one-sheets, FAQs, EPKs, press releases, talking points, briefing sheets, etc.
Qualifications / Requirements
Experience working with consumer brands, preferably online consumer properties
Minimum of 5 years? marketing communications experience
Minimum of 2 years of direct supervisory experience, including the hiring, training, and supervising of internal personnel, agencies, and consultants
||Four Park Plaza |
Irvine, CA 92614