Cvent, Inc. is a pre-IPO technology company based out of the Washington, DC area, and the world's largest event management software firm with 1,100 employees and 10,000 clients. We are growing rapidly, both at home and abroad, so we're seeking new talent to help us expand our operations in Cvent's London office.
Heading a regional marketing efforts, your expertise will lead to the development and implementation of a â€˜best in class' marketing strategy; developing new clients through lead generation, and positioning the firm as a leader in the event management space in the EU.
Your fresh thinking will develop the marketing capability of this team and introduce new methods of raising the profile of the business within the EU.
With an impressive track record in B2B marketing, you will be able to build strong relationships with senior internal stakeholders and work effectively across international markets.
You will specifically focus on lead generation, industry events and trade shows, market research and competitive intelligence.
This is a senior level role for someone B2B marketing experience. You will have a proven track record and significant experience in event management, campaign execution, ROI analysis, testing and measurement.
You will drive B2B lead generation for the EU market using a fully integrated campaigns programme with particular emphasis on Direct Marketing, Digital and Events activity.
This is a high profile role in the business and you will be networking with some of the leading players in the business so there is plenty of scope for your career development.
You will need previous European marketing experience gained in the B2B sector, an understanding of lead generation and the buyer journey. An additional European language would be preferred and knowledge of Salesforce or Eloqua beneficial.
|Location:||McLean, VA |