Cambridge Categories:
Director of Marketing (Middle of The Funnel) HubSpot
Are you a lead nurturing ninja? Do you love being best friends with sales managers? HubSpot is looking for a an experienced director of marketing to lead its middle of the funnel marketing team. This team is responsible for moving leads through the buying cycle by leveraging email marketing, lead nurturing, landing page optimization and other tactics. You will oversee a team of marketers who who lead the marketing efforts for each business segment within HubSpot. You will work closely wit the sales team to optimize the sales and marketing funnel to increase lead yield and hit monthly software sales goals.
Previous Experience Should Include:
* Experience managing a team and successfully developing and mentoring people
* Successful experience managing and executing lead nurturing programs
* Proven track record of working with sales teams to improve funnel efficiency
* Expertise in email marketing campaigns
* Salesforce.com campaigns and reporting experience
Goals and Metrics:
* Improve lead-to-customer conversion rate
* Attainment of monthly pipeline MRR goal
| Location: | Cambridge, MA United States |
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HubSpot
Investors: Matrix Partners, Scale Venture PartnersAll Jobs: at HubSpot
| Web Site: | www.hubspot.com |
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| Headquarters: | One Broadway 14th Floor Cambridge, MA 02142 United States |
| Industry: | Software |
