Director of Marketing OptionEase

Job Information

OptionEase is looking for a Director of Marketing to drive and implement business-to-business marketing programs. In this role you will be responsible for the both strategic and operational marketing functions, including vision, direction, coordination and execution. The Director of Marketing will be expected to refine our marketing strategy, and manage the tools to implement that strategy.

Essential Duties and Responsibilities:

Direct the development and execution of all marketing programs, with a focus on defining organizations strategic positioning in the business marketplace
Possess a good working knowledge of the companys product line and customer base
Identify new market opportunities and find appropriate ways of penetrating those areas, both in printed and on-line formats
Develop and manage initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace
Measure results and monitor ROI for marketing initiatives.Write and oversee production of marketing collateral
Manage marketing tools used to accomplish corporate marketing strategy including: trade shows, seminars, public relations, database, social media, e-mail campaigns, web site, publication advertising, sales support, etc
Manage in-house creative development
Identify partnerships and alliances that enrich brand positioning, enhance differentiation and generate revenue opportunities
Assist in analyzing feedback from the market to outline emerging client needs and requirements from which to build, test and implement new approaches and/or offerings

Education and/or Experience:

Bachelors degree in Business, English, Journalism, or Marketing. An advanced degree in marketing or an MBA preferred
Minimum of 8 years marketing experience
Knowledge of accounting practices preferable

Benefits:

Health Insurance (medical, dental, vision)
401K
Employee Stock Options

Location:	Mission Viejo, CA United States