Director of Marketing Sermo
THIS JOB HAS EXPIRED WorldOne is on a mission to improve healthcare globally by connecting and engaging the world's largest community of physicians online. Through clinically relevant tools and applications we empower the community to exchange insights, collaborate and challenge each other to improve outcomes for patients around the world.
Over 200,000 U.S. doctors are already using Sermo, WorldOne's physician community platform, to consult and crowd-source peer based clinical expertise in real-time at the point of care.
Our company is proudly represented by 350 employees spanning 18 offices in 12 countries, from which we service our Global Networked Community of 2 million healthcare professionals across 80 countries and 500+ clients.
Director of Marketing
Primary responsibilities include commercial marketing / communication activities, strategic planning, product development, and client collaboration to support business growth objectives for WorldOne.
Developing solution-centric communication material for the Sales organization as well as results-based marketing strategies and plans and promotional opportunities (from concept to execution) for clients.
Leading the strategic planning for the WorldOne commercial roadmap.
Collaborating with the Executive Leadership team to develop and / or refine commercial strategy for International expansion.
Working with peers on the leadership team to define product development, implementation and enhancement opportunities.
Participating in high-level client and partner meetings to cultivate new and expand relationships.
Managing a process to accumulate industry and competitive intelligence to refine market strategy.
Working in close cooperation with countries and regions to ensure optimal implementation and alignment to achieve business objectives.
Providing guidelines for financial planning and forecasting as well as strategic planning exercises.
People coaching and management.
Managing commercial social media efforts and campaigns.
Managing relationships with Industry trades including coordination of advertisement plan, sponsorship, thought leadership coverage, and awards.
Managing PR and advertising agency relationships.
Managing and coordinating all trade shows and commercial events.
General marketing and advertising budget management and accountability.
Healthcare industry and market trends knowledge
Business and project planning
Analytical, creative and operational marketing skills
Understanding a sales environment and local market conditions
Ability to interface with key customers and opinion leaders
Leading through vision and values
Communication and influencing skills
Results and performance driven: enthusiasm to take on ambitious goals and over-deliver results
Comfortable in an environment where priorities can shift rapidly; resilient and adaptive to change
8+ years experience in marketing
3+ years experience managing direct reports
Working knowledge of Microsoft Office suite, especially PowerPoint, and including Excel for analysis of quantitative metrics
Design systems knowledge
Immersion in social media and online communities, forums and social media
College degree in Economics, Marketing, Communications or related field, MBA a plus Healthcare, pharma and/or physician experience preferred
||New York, NY |
THIS JOB HAS EXPIRED