Director of Marketing Carnegie Learning

The Director of Marketing Services will be responsible for development and execution of marketing for Carnegie Learning curriculum and services.



The Director of Marketing Services will work closely with the Vice President of Marketing Services and Professional Services and will support a marketing staff focused on design and execution, sales support and training, and program management.



Job competencies:



Customer Focus (Internal/external): Able to demonstrate a high level of service delivery; does what is necessary to ensure customer satisfaction; addresses and resolves service failures; prioritizes customer needs; makes customers and their needs a primary focus of actions

Leadership: Able to assume role of authority as necessary; advocates new ideas, even when risk is involved; sets an example for coworkers; delegates responsibility and empowers associates to make decisions; provides constructive feedback to others.

Communication: Clearly conveys information through a variety of media (verbal, written, e-mail, etc.) in a way that engages the audience and helps them understand and remember the message; listens well.

Attention to Quality: Able to maintain high standards despite pressing deadlines, establishes high standards and measures; does work right the first time and inspects for flaws; tests new methods thoroughly; reinforces excellence as a fundamental priority.

Ability to Plan, Prioritize, and Set Goals: Able to prepare for emerging customer needs; manages multiple projects; determines project urgency; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks to achieve maximum efficiency.

Ability to Build Relationships and Collaborate: Able to establish partnerships across other departments to ensure strategic alignment of marketing with overall company objectives.

Data-Driven: Monitor and evaluate the effectiveness of current programs and initiatives including email campaigns, events, sales promotions, adoptions or internal processes by soliciting feedback and analyzing data.



Job responsibilities:



Marketing Design & Execution



Lead the development and execution of marketing campaigns that promote programs across all channels: Web, email, direct mail, advertising, catalogs, tradeshows/conferences, events, newsletters, etc.

Provide support to other internal departments (i.e. NMI, sales email blasts, etc.) to promote special programs and initiatives



Sales Support & Training



Develop a comprehensive, market-driven field sales ?toolkit" designed to illustrate the core messaging behind Carnegie Learning curriculum and services, revolutionizing mathematics teaching and learning. The Sales Toolkit might include:



- Success stories from districts and schools, including video

- PowerPoint presentations highlighting critical solutions

- Product promotional brochures and printed sales collateral for use in multiple sales channels

Work with the field Sales force and Educational Services teams to define differentiators to target key accounts.



Partner with Regional Sales Teams and Managers to:



- Ensure marketing efforts are in line with sales needs/demands

- Develop and provide targeted sales training to both new and existing Regional Account Managers and Inside Sales Representatives on key company programs and products.



Program Management



Work with product management and development teams to develop core marketing message and program development



Stay abreast of federal education and funding trends; respond as needed with marketing and promotional campaigns; communicate this messaging and roadmap to applicable personnel/departments.



Other



Develop, allocate and oversee marketing and promotional budget including adoptions



Collaborate with others to design and implement essential research studies and pilot programs for the purpose of validation and proven effectiveness

Experience

Bachelor's Degree in Marketing or related discipline.

3-5 years of marketing or educational publishing experience.

5+ years of direct management of a team

Excellent communication, organizational and presentation skills

Some travel required

Location:	1200 Penn Avenue Suite 150 Pittsburgh, PA 15222 United States