Director of Marketing (Platform) Tremor Video
THIS JOB HAS EXPIRED VideoHub, founded by Tremor Video, is changing the way brand marketers and media agencies buy, measure, verify and analyze the effectiveness of video advertising campaigns. We license our technology to advertisers and their agencies through an intuitive and customizable console we call VideoHub for Advertisers, or VHA. VideoHub is also the technology that powers Tremor Video, Inc?s video advertising solutions.
We are seeking a strategic marketing leader who will make a direct and measureable impact on our brand awareness and preference among key audiences. S/he knows his or her way around the business of marketing and advertising, can handle the highly technical aspects of what we do, has a successful track record engaging agencies and marketers and is a strong leader who will take ownership, get buy-in at every level, and say ?no? and ?I need help? when necessary.
Reporting to the Vice President, Global Marketing, the Director of Marketing, Platforms will partner with our sales, creative, product and strategy teams to develop amazing sales materials, strategies and programs that communicate our value and drive interest and adoption of VideoHub?s offering.
Your duties as Director of Marketing will include but not be limited to:
Partnering with the VideoHub Product/Strategy teams and senior management to agree upon addressable market, short- and long-term strategies, product naming/branding, and go-to-market strategy while working within budgets and timelines
Developing and driving our marketing strategy to increase brand awareness and adoption. Executing on marketing initiatives for a start-up company with a strong growth trajectory
Strategically assessing the competitive landscape and prioritizing opportunities
Directing the planning, development, and implementation of advertising and marketing communications -- getting input from stakeholders, providing clear POV, convincing non-marketer colleagues with a lot at stake that your strategy is sound
Working with Communications to develop and execute thought leadership opportunities, leverage social media and industry events to drive awareness and interest among our key audiences
Ensuring all budgets and deadlines are met in the most efficient manner possible
Leveraging centralized resources like Creative Services, Events Marketing, Business Intelligence to achieve marketing objectives
Staying abreast of best practices for making the most of Paid, Earned, and Owned media
Desired Skills & Experience
BA/BS required; MBA a plus
Minimum of 7 years b-to-b marketing experience at an ad tech firm, media agency, and/or video company. SaaS experience a PLUS
Strong experience in/understanding of digital media, broadcast media, analytics
Excellent verbal and written communication, negotiation and presentation skills
Highly organized with keen attention to detail and outstanding budget and project management skills
Self-starter, nimble and solution-driven who thrives in entrepreneurial setting and is able to move and adapt quickly
VideoHub was founded in 2011 by Tremor Video Inc. to fill an unmet need among brand marketers, media agencies and publishers for a simple way to buy, measure, verify and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen's Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where and why people engage with a brand's video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Media agencies and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media's 'MAP Hot Company of the Year 2012.' For more information, visit www.videohub.com
About Tremor Video, Inc.
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
||New York, NY |
THIS JOB HAS EXPIRED