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Director of Marketing JiWire
THIS JOB HAS EXPIRED
About JiWire:We are the dominate leader in everything location! We have built the world?s largest location-based media company though mobile app partnerships and the top Public Wi-Fi providers to deliver advertising to on-the-go, affluent audiences with outstanding results.
JiWire has been widely recognized as an industry leader in both the US during this past year, and we are honored by this. AlwaysOn recently named JiWire as one of its OnMobile & OnMedia Top 100 Media Companies for the second year in a row. We also won the eConsultancy Award for Innovation in B-to-B media & Most Innovative Online Advertising Campaign, to name just a few.
Position Summary:
JiWire is looking for an experienced business-to-business marketer to accelerate our leadership position in the high growth location-based mobile advertising and media market. As our Director of Marketing, you will develop and execute the company?s marketing strategy as well as leading the company?s strategic sales support efforts. The role will report to JiWire?s President.
You will be primarily responsible for the company?s overall go-to-market programs and external marketing. This includes the market launch of new products, the development of sales programs to support JiWire?s Media Sales team, and strategy development for key industry verticals, large strategic accounts, and new markets.
In addition, as the Director of Marketing, you will lead all aspects of marketing communications. This includes public relations, events, social media, the company website, marketing collateral, trade advertising, lead generation programs, and our unique research programs.
You will work closely with sales and interface often with clients (both agencies and brands), and act as a critical liaison between sales, marketing, product management, and business development to best combine JiWire?s products, inventory, and location-based capabilities into compelling revenue programs.
You are a critical thinker with great instincts, and thrive in a dynamic and fast-paced environment. You enjoy the opportunity to define the cutting edge of the mobile advertising and big data location market. To accomplish this, you are comfortable leveraging data, market and proprietary research, insights and best practices to creatively develop the company?s go-to-market plans. This role requires an ability to balance strategic thinking with detailed execution, be able to not only develop innovative big ideas for strategic accounts, but also to convert those into scalable, repeatable programs across JiWire?s full client base.
?Responsibilities Include:
Management of JiWire?s strategic and tactical marketing efforts towards both agencies and brands, as well as the mobile tech industry.
Development of sales and marketing programs, managing the lifecycle of these programs from launch to measuring success and ROI
Creation of all JiWire materials, from eye-catching infographics and sales presentations to case studies and website design.
Development of sales training for new programs, positioning, market strategies, as well as how to utilize strategic sales tools.
Lead JiWire?s market research program, including publishing a quarterly insights report, defining the research strategy, and meeting with clients to share market insights.
Management and strategy behind JiWire?s social media channels, and development of lead generation programs for sales.
Management of direct and indirect teams.
Qualifications:
5-7 years of experience in BtoB marketing with proven success both in external marketing, product marketing, and sales support.
Extensive marketing experience in the online or mobile advertising space through work at a digital media publisher, an agency, or an advertising solutions provider.
Thrive in a fast-paced start-up environment, and you are excited about the opportunity to have a significant impact as the company grows.
Have a passion for new technology
Strong interpersonal and communication skills as well as strong presentation skills.
Great teamwork and collaborative skills, and able to build and lead virtual teams
Strategic thinker with consultative selling skills within the digital media industry.
Self-starter who is proactive and creative, and enjoys taking the initiative.
Flexible, can quickly adapt to changes in priority, and comfortable working with partial information
Strong organization and planning skills and ability to manage initiatives based on business ROI / overall results.
JiWire Culture:
JiWire, a name as interesting as its people. We are passionate about everything we do, whether it?s working, telling the JiWire story at industry events, playing our Xbox Kinect, or participating in Beer Fridays. We come from a background of companies like, TiVo, CNET, AOL, Walmart, Coca Cola and many we just picked up out of college. Together we have created a company that is awesome, inspiring, innovative, fast-passed, nimble, and forward thinking.
| Location: | San Francsico, CA United States |
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THIS JOB HAS EXPIRED
JiWire
Investors: Comcast Ventures, DFJ Frontier, Panorama CapitalAll Jobs: at JiWire
| Web Site: | www.jiwire.com |
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| Headquarters: | 220 Sansome Street Fourth Floor San Francsico, CA 94104 United States |
| Industry: | IT Services |
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