Director of Marketing/VP Marketing Scribe Software Corporation
Position Type: Full time
Salary: Base on experience
Location: Scribe Software, Manchester, NH Office
The Director of Marketing is responsible for the strategy and execution of the marketing programs including, but not limited to, driving demand and delivering marketing-qualified new leads, public and analyst relations, managing partner and ISV co-marketing relationships and corporate brand awareness. The ideal candidate has a strong track record of managing the demand generation and marketing operations functions for SaaS software companies. We are looking for a leader.
This position will report to the CEO. The right candidate will have a deep understanding of demand generation and marketing operations process and related technologies, a strong ability to forge relationships with sales and partners, strong communication skills and a proven track record of results. The right person has successfully created and launched marketing strategy and tactical plans for online software B2B solutions
Key responsibilities for this role are:
Collaborate with the CEO to create strategic marketing plans
Own the business conceptualization of demand generation, lead nurturing, and marketing operations.
Manage marketing relationships with ISV and top reseller partners
Manage team responsible for demand generation programs that drive revenue including marketing-driven campaigns, events, webinars, SEO, SEM, ad-retargeting etc.
Measure, analyze and report on demand generation campaign metrics and pipeline contribution.
Develop and execute repeatable lead nurturing programs to move leads through the marketing and sales pipeline, as well as drive user activity among those who have come in through the Company's website.
Allocate budgets, provide reporting and actively monitor and analyze health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity. Provide senior management with analysis for marketing investments, pipeline impact and goal setting.
Drive requirements for improvements and enhancements in marketing operations and infrastructure.
Leverage marketing automation and campaign management best practices and trends.
Manage team of 4 marketing resources including a remote resource in EMEA region
Experience & Education
Candidates must possess the following skills:
10+ years experience in demand/lead generation and marketing operations
People management experience
BA/BS degree in Marketing or related field.
7+ years of B2B demand generation experience, including experience with digital/inbound marketing, content marketing, event marketing, social media demand seeding, and SEO/SEM
Proven track record of supporting successful demand generation programs with breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting & analysis.
Extensive experience in the creation and execution of creating of proven successful seeding, demand creation, lead nurturing and pipeline acceleration programs.
Experience in entrepreneurial environment
Very deep experience driving the implementation of marketing automation programs
||Manchester, NH |