DIRECTOR OF MEDIA BUYING Eyeview
THIS JOB HAS EXPIRED COMPANY DESCRIPTION
Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview is the only company that offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand?s relevant messages and custom data segments. As the consumer progresses along the path to purchase, Eyeview dynamically optimizes the brand?s message in-stream to ensure the consumer continues to receive the most relevant informative and effective ad. As a result, our brands consistently experience lift in key performance indicators and increase in brand equity and sales. Eyeview partners with Fortune 500 leaders in Automotive, Retail, QSR, Telecom, Entertainment and Travel including Target, Comcast, Home Depot, Lowe?s, Officemax, Land Rover and more. The company is headquartered in New York City with offices in Los Angeles, Chicago, Detroit, and Tel Aviv.
Eyeview is looking for a Director Media Buying that will own media
delivery on Eyeview?s Personalized DSP. The Director will own audience
strategies, campaign optimization, and the growth of the Eyeview Demand operation.
The Director will also lead forecasting, media planning and will be working
closely with the client solutions team, building media plans to leverage the
power of personalization.
The ideal candidate will have prior online media
buying and trafficking experience, strong analytical, writing and comprehension
skills, and experience with RTB bidding environments as well as campaign
Monitor and report on campaign executions, volume of activity.
Direct and manage the daily work flow of all Eyeview campaigns, including proposal development, campaign activation and maintenance, as well as post-buy recaps.
Command data analysis of key metrics to identify, recommend, and implement changes for increasing the performance of Campaigns.
Manage daily campaign maintenance including questions regarding tracking and status of various campaigns.
Work internally with the operations and Client Success teams.
Oversee trafficking of campaign tags into ad exchange environments.
Required Skills and Abilities:
Must have 3+ years of experience with campaign management platforms.
Experience with online Video campaign management is an advantage.
Understanding of traditional and programmatic media planning elements.
Proficiency in Microsoft Excel (Pivot tables. V-Lookup etc).
Strong analytical thinking and mathematical skills.
Excellent communication and writing skills.
Ability to organize and manage detail work.
Sense of humor.
Bachelor's degree from accredited university, preferably in fields of Science, Math, Economics.
||New York, NY |
THIS JOB HAS EXPIRED