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Director of Online Expansion Story To College
THIS JOB HAS EXPIRED
Do you have experience connecting and innovating online? Are you committed to educational access and results, ready to expand your own storytelling skills and build an enduring educational brand?
Story To College seeks a Director of Online Expansion to lead sales and marketing strategy and implementation to individuals and schools.
About Story To College
Founded in 2010, Story To College gives young people the capacity to tell their own stories and lead with power and compassion. We use the college application process as an opportunity to expand students' writing capacity, teaching a proven methodology that enables people to succeed in school, work, and life in the twenty-first century. We have worked with over 5600 students from NYC and around the world in offline courses that achieve 100% student satisfaction and improved writing outcomes. In 2013 we are launching online courses and dramatically expanding our relationships with schools and community based organizations to support college access in the US and around the world.
Director of Online Expansion
Reporting to the CEO and working collaboratively with the Director of Strategic Partnerships, the Director of Online Expansion leads Story To College sales and marketing initiatives. With responsibilities that include strategy, implementation, metrics, and continuously improving outcomes, the Director of Online Expansion creates an exceptional customer experience across all touch points. The ideal candidate will have a passion for building and implementing targeted sales and marketing initiatives that drive the growth of Story To College. They should be passionate about education and have an eye for innovation, optimization, and simple solutions that generate breakthrough outcomes and results.
Responsibilities
--Clearly articulate the value proposition, benefits, and core values of Story To College.
--Collaboratively shape and lead implementation of integrated marketing strategy to reach both schools (B2B) and individuals (B2C).
--Develop individual and team sales strategies, tactics, goals, and benchmarks of success.
--Research market, trends, audiences, and online communities/interactions to optimize web and social media presence and outcomes, including SEO strategy, online marketing, B2B and B2C campaigns and customer acquisition.
--Work closely with Story To College team and outside vendors to develop clear project deliverables and timelines, and to ensure timely completion of all projects.
The ideal candidate brings
--Passion for education and knowledge of educational issues, challenges, and opportunities.
--3 - 5 years experience with increasing responsibility and measurable results in sales, marketing, and/or business development.
--Hands-on experience in online advertising and customer acquisition.
--Exceptional written and oral communication and collaboration skills, including ability to motivate and redirect peers, to assess progress toward goals and adjust strategy when necessary to enable individuals and team to reach shared goals.
--Strong organizational skills to manage multiple priorities and complete tasks quickly, error-free, and within established timelines and budgets.
--Ability to identify new and nurture and grow existing customers and partners.
--Extensive knowledge and experience with customer relationship and database management, including work in Salesforce and Excel.
--Strong tech background including experience with WordPress site development, SEO, Google Analytics, Google Adwords, and other online advertising platforms.
--PHP, JavaScript, or other backend programming experience a plus.
--Design sense and experience using Adobe InDesign a plus.
--Grace under pressure, whatever-it-takes attitude, team player.
Salary: $55,000 - $60,000 + incentives and benefits. This position is open and immediately available for the right candidate.
To apply, please fill out the form at info.storytocollege.com/apply. Be sure to attach a copy of your resume and include a story of a time when you overcame obstacles and saw a project through from beginning to end.
| Location: | 1350 Avenue of the Americas New York, NY 10019 United States |
|---|---|
| Full Time | |
| Operations | |
| education education access business development sales marketing online marketing online advertising |
THIS JOB HAS EXPIRED
Story To College
Shipping Product Self Funded
All Jobs: at Story To College
| Web Site: | www.storytocollege.com |
|---|---|
| Headquarters: | 1350 Avenue of the Americas New York, NY 10019 United States |
| Employees: | 11-40 |
| 2010 | |
| Industry: | Consumer Products and Services |
| Founded in 2010, Story To College gives young people the capacity to tell their own stories and lead with power and compassion. We use the college application process as an opportunity to expand students' writing capacity, teaching a proven methodology that enables people to succeed in school, work, and life in the twenty-first century. We have worked with over 5600 students from NYC and around the world in offline courses that achieve 100 student satisfaction and improved writing outcomes. In 2013 we are launching online courses and dramatically expanding our relationships with schools and community based organizations to support college access in the US and around the world. |
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