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DIRECTOR OF PRODUCT MARKETING NetSpend
DESCRIPTIONThe Director of Product Marketing will lead the development of NetSpend?s product marketing team. This is a new role with high visibility throughout the company. Primary goals for the product marketing group include the development of positioning and core messaging for all of NetSpend?s product and features, leading successful new product launches, rationalizing pricing across the product portfolio, and driving increased engagement with NetSpend?s products and features. The Director of Product Marketing reports to the Vice President of Product Management.
Responsibilities:
Lead the development of clear and effective core messaging for all of NetSpend?s products and features
Develop a scalable and repeatable new product launch process
Develop rational pricing models based on intensive analysis of product performance data
Establish and staff a product performance analytics function with the goal of driving product innovation through the delivery of data-based insights
Collaborate closely with the sales channel acquisition and retention marketers to maintain consistency in product messaging across all channels
Collaborate with corporate marketing/PR to develop consistent, official messaging around products and pricing
Lead the development of high-impact sales collateral including sell sheets, whitepapers, and presentations
Lead product-focused marketing research activities
Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set
Lead cross-functional design, development, marketing, and business development teams to drive growth in loyalty feature usage and adoption
Deliver insights on the performance of NetSpend?s products and features company-wide
Identify, track, report, and act on key product success metrics
Collaborate with business development to identify key, strategic partnerships that will expand loyalty options for NetSpend customers
Collaborate with the applications development team to define clear product requirements in an Agile environment
Skills/Education/Experience:
Bachelor?s degree in marketing, advertising, or business; MBA preferred
8+ years product marketing experience, preferably in both B2B and B2C environments
A record of leading successful consumer and/or B2B product launches required
Proven success developing effective messaging platforms/product marketing collateral for sales teams, investor relations, and acquisition/retention marketers required
Deep pricing experience required
Payments/financial services experience is strongly preferred but exceptions are possible for an ideal candidate who can demonstrate the transferability of his/her skills
Demonstrable success impacting customer retention and engagement metrics
Evidence of multiple successful product launches
Demonstrable experience leading the development of successful pricing models
Experience working with acquisition and lifecycle marketing teams
Ability to statistically analyze large volumes of product performance data to deliver actionable, business-relevant insights
Experience leading all phases and types of market research, from national studies with global research vendors, to personally facilitated, guerilla qualitative projects
Experience presenting to and influencing all levels of the organization including C-level executives
Strong negotiation, leadership, and written and verbal communication skills, and experience working in a collaborative team environment.
Ability to travel at least 20%
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
| Location: | P.O. Box 2136 Austin, TX 78768 United States |
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NetSpend
Investors: Oak Investment PartnersAll Jobs: at NetSpend
| Web Site: | www.netspend.com |
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| Headquarters: | P.O. Box 2136 Austin, TX 78768 United States |
| Industry: | Financial Services |
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