Reston Categories:
Director of Product Marketing Clarabridge
THIS JOB HAS EXPIRED
DescriptionClarabridge's sentiment and text analytics software enables companies to achieve a universal view of their customer feedback by transforming text-based customer feedback into valuable insight. When analysis includes as many listening posts as possible, companies gain a more universal view of the customer with qualitative analytics that can be utilized across the spectrum of departments in your organization.
With years of development invested in the Clarabridge sentiment and text analytics technology, we're the only company today with the qualifications to support enterprise-scale customer feedback initiatives. Clarabridge was founded with the simple premise of enabling companies to drive business value by looking at the customer holistically; pinpointing key experiences and issues; and helping everyone in your organization to take actions that make a difference.
The Director of Product Marketing will support the Vice President of Product Marketing in creating and sharing the market positioning, features and benefits of product components to both internal and external audiences. This position will support all Sales Channels including Enterprise as and Partner and Channel audiences. The goal of this position is to drive leads and interest in Clarabridge and its products.
Primary Responsibilities:
Serve as the subject matter expert for the organization on all things Product Marketing including the management of the Product Marketing Team
Manage Marketing preparations for all go-to-market product launch strategy including the creation and maintenance of collateral, sales enablement materials and training, updates to the website, blogs, oversight and approval of related PR and lead generation campaigns
Oversee the Competitive Intelligence process including the gaining of information, updating to internal reference material and training of the Sales Team
Oversee Customer Use Case materials including gathering of information from the customer and/or Clarabridge team members and editing for final presentation and use in collateral
Be a Clarabridge Thought Leader on the Customer Experience Management field, Clarabridge offerings and differentiators presenting at a portion of Clarabridge roadshows, tradeshows, and meetings with customers and prospects
Participate in product related webinars to help market new offerings and features
Liaison with the Product Management Team on new product features and offerings as requested by the field
Work with the other Marketing departments to coordinate product launches with Events, PR & Analyst Relations and Lead Generation
Work with the Clarabridge Customer Advisory Board (CAB) on the gathering of customer feedback on products, features and the new roadmap
Participate in Customer Vertical Meetings on a quarterly fashion to both share new features and gain feedback and input into the Product Roadmap
Requirements:
Seasoned Marketing professional with 8-10 years of experience to include: launching new products, creating collateral and sharing large scale corporate and product vision and strategy
Ability to lead, mentor and grow a team on both daily tasks such as the creation of new materials and also larger scale tasks such as planning for a large release
Strength in publically presenting Clarabridge materials at Roadshows, Tradeshows and with customers and prospects
Ability to integrate best practices and a repeatable process into the product release process
Collaborative work strategy and ability to work independently
Strong written and verbal communication skills
Experience with Microsoft Office Suite including MS Word and MS PowerPoint.
Ability and desire to work in a fast paced environment that includes both managing and working to meet a common goal for success
Bachelor?s Degree or higher preferred
| Location: | 11400 Commerce Park Drive Suite 500 Reston, VA 20191 United States |
|---|
THIS JOB HAS EXPIRED
Clarabridge
Connect with the voices that matter most to your businesswith customer experience intelligence from Clarabridge.Investors: Boulder Ventures, Grotech Ventures, Intersouth Partners
All Jobs: at Clarabridge
| Web Site: | www.clarabridge.com |
|---|---|
| Headquarters: | 11400 Commerce Park Drive Suite 500 Reston, VA 20191 United States |
| 2005 | |
| Industry: | Software |
| Leading in Customer Experience Management To give your business the lead in Customer Experience Management (CEM), partner with the leaderClarabridge. With years of development invested in the Clarabridge solution, we're simply the most qualified company to reveal strategic insights hidden in customer feedback across a range of sources. Unlike other companies that only serve academic or government markets, the Clarabridge focus has always been business, your business, and how we can help you reach your commercial objectives. To give you the customer insight you need, we've worked harder, thought deeper, and developed smarter software than any other vendor in the marketplace. Vision At Clarabridge, our goal is to help you fully access your customer experience intelligenceand leverage that information to your advantage. By bridging the gap between your customers experience and your brands promise, we provide a unique portal into the human dimension of your business. With this insight, you gain the strategic edge in serving your customers, controlling costs and risk, competing resourcefully, and building profitability. Experience When you work with Clarabridge, you work with the management team that had guided the companys growth and innovation from the start. Each has had decades of experience, bolstered by successful entrepreneurial ventures and strengthened by prior top-level management experience. Our executives, who include a nationally recognized entrepreneur and a multiple patent holder, are all published authors and frequent speakers at industry conferences. Strength With a commitment to excellence, partnership model with clients, and fast-paced development processes, Clarabridge is strong from the ground up. Whats more, our financial backing, board advisors, reputation, and partnerships are sound, ensuring our software will evolve to meet your emerging demands. |
Support Clarabridge with Social Media services
Find more Director of Product Marketing jobs
