Director of Product Marketing Common Sense Media
THIS JOB HAS EXPIRED Common Sense Media is the leading independent nonprofit organization dedicated to improving the lives of kids and families by providing the information, education, and independent voice they need to thrive in a world of media and technology. We are growing and attracting national media attention on almost a daily basis. Simply put, if you don?t send us your CV, you?ll kick yourself!
We are currently seeking a Director of Product Marketing who will be responsible for product marketing strategy and implementation across our rapidly growing consumer platform. He/she is an expert in shepherding new products from creative concept to household name. This means he/she has experience owning a product from the marketing requirements document to the go-to-market plan, to championing the product across multiple channels including broadcast, print, partners, interactive media and other creative channels. He/she will report to the Vice President of Marketing & Communications and will work closely with cross-functional teams and agency resources to define and execute products and campaigns that build awareness and drive engagement. This position is based in San Francisco, CA; sorry, no relocation costs are available. So please don?t send your CV if you are not a local candidate!
WHAT YOU?LL DO:
New Product Development and Launch (70%)
Create, manage, coordinate and execute all consumer product marketing strategies and implement tactical plans that meet and exceed organizational expectations.
Be an expert at MRDs that define a collaborative, successful process with the product engineering team.
Develop unique value propositions that increase our marketing partnerships and branded impressions.
Build unique and creative campaigns that acquire key customers, build brand awareness and drive repeat visits.
Lead and manage Marketing Operations, Product Marketing, Cross Business Unit Marketing, Advertising, Analytics and Lead Generation.
Analyze, evaluate, and measure the efficiency and effectiveness of marketing programs for Return on Investment and Return on Mission. Iterate as necessary.
Interactive and Channel Marketing (20%)
Manage integrated strategic marketing across all interactive channels including email, banner, partners, social, and blog.
Partner with internal stakeholders to define and execute an affiliate and partner marketing strategy that is efficient and grows brand awareness.
Team Leadership (10%)
Manage marketing team and outside resources.
Work closely with business development to uncover new and better partner marketing opportunities
WHAT WE NEED TO SEE ON YOUR RESUME (REALLY!):
10-15 years marketing experience in comparable industries with at least 4 years in a management position.
Must have previous experience in working with Media and/or Publishing Organizations.
The ability to plan and manage at both strategic and tactical levels
Experience with consumer technology products.
A proven track record of previous success in a marketing capacity.
MBA degree is desired.
THE X FACTOR :
Competencies: Skills, Knowledge, & Abilities
Strong marketing and strategy background where innovation/creativity is key
Understanding of analytics, lead generation, affiliate programs, syndication models
Detail-oriented and strong follow-through
Execution-focused and able to convert energy and strategy into action and results
Understanding of media?strategy/mix across broadcast, print, online, social, etc.
Initiative and resourcefulness; ability to drive results in creative ways even when having limited resources
Strong teamwork and partnership building skills; cooperative working style
Flexible and responsive; able to perform in a dynamic work environment.
Enthusiastic, can-do attitude
A passion for the Common Sense Media brand and mission?understanding their needs and serving them
Strong leadership and persuasive communication skills; ability to influence, communicate vision and motivate people
Take significant responsibility for projects' successes and/or challenges including business results
Demonstrate integrity, maturity, and set an example of constructive, collaborative leadership for the team and vendors
WHAT WE OFFER:
A chance to work with talented, passionate professionals
Very competitive Salary and Benefits based on experience
An organization that offers work/lifestyle balance
Amazing benefits including, Medical, Dental, Vision a matching 401(k) plan and wait we?re not done?a free gym membership.
The opportunity to really make a difference in the lives of kids this generation and the next!
||1550 Bryant Street |
San Francisco, CA 94103
THIS JOB HAS EXPIRED