Director of Product Marketing Zoom Systems

The Director of Product Marketing will primarily serve as the product champion for Zooms newest product line. This revolutionary product has been invented to change the face of retail. Additional responsibilities will include research and development into business intelligence, data analytics, and strategically addressing the mobile/social space.

The ideal candidate will have 7+-years experience in marketing technology solutions to retailers (ideally in a product marketing role) and significant experience in launching new products and services. The ideal candidate will also possess an innovative approach to product marketing, an entrepreneurial spirit, and a passion for new technology in the retail space. Candidates must have the ability to create and navigate complex value propositions that map business benefits of the product feature set to enterprise customers.

Responsibilities:

Conduct market analysis to define the positioning and value proposition for Zooms latest automated retail product offering and other new service initiatives.
Participate in the creation and management of the product lines business plan and product roadmap and lead the development of the Go-to-Market strategy (which will include positioning, messaging, promotions, launch events, and collateral).
Define and research all target market segments and define targeting and positioning for each. Recommend demand generation campaigns.
Research the competitive landscape and assess positioning vs. each category of competition.
Contribute to assessment and definition of product pricing.
Collaborate closely with Sales and Product Management teams on all marketing activities and product development.
Support the the Sales team with creation of product demonstrations, content and value-based selling tools, e.g., ROI, solution sheets, use cases, white papers, presentations and competitive briefs.
Create product messaging, positioning, and content for use in collateral, including web site, events, and advertising).

Qualifications:

Minimum 7 years experience in product marketing OR 7 years combined experience in corporate marketing and product management.
Experience in marketing technology solutions to the retail industry preferred.
Experience in business intelligence, data analytics, mobile and/or social spaces preferred.
Experience working at innovative technology company during period of high growth.

Location:	350 Brannan Street San Francisco, CA 94107 United States