Director of Public Relations (Req #300007) Actiance Inc.
Aggressive, but personable. Driven, creative, passionate. You eat, sleep and breathe results (and that?s just before breakfast). Boring is NOT in your vocabulary, pushing the envelope and, well being somewhat creative very definitely is.
You really are extraordinary ? and you?re looking for your next out of the ordinary challenge. Here at Actiance we have a great story to tell and we need your help. We believe fundamentally in the power of PR ? and we?re looking for the right individual to make that happen.
You?ll manage our US and EMEA PR resources, so you?ll need to speak global and you?ll be as comfortable and confident talking strategy with our senior team, as you are picking up the phone and pushing an agenda forward.
Partner and collaborate closely with executive staff, strategy, marketing and product teams to align PR strategy with business objectives and corporate strategy.
Define Global PR strategy and own the plan to execute.
Develop relationships with key journalists and industry influencers.
Foster relationships with key business, industry and mainstream press, bloggers and influencers; maintain regular contact as well as outreach for specific initiatives.
Oversee company spokespeople, training and messaging.
Provide media training and coaching to teams as needed.
Support all phases of product launch publicity through press releases, media relations, social media, events, collateral, and other PR initiatives that reach enthusiastic and appropriate media (print, online, etc.)
Manage our Public Relations agencies.
Respond to daily media & press inquiries in a timely and professional manner; working with appropriate internal teams to craft appropriate responses.
Track and measure PR success.
Report regularly to company and leadership team on press activities, coverage, opportunities, successes and press feedback.
Plan, budget, and review PR initiatives regularly.
Evangelize and elevate success stories through traditional channels such as press/events as well as online channels (blogs, communities) to varied audiences including customers, press, and analysts.
Desired Skills & Experience
5+ years public relations experience, mix of in house and agency would be ideal.
Public relations agency management experience required.
Formal qualification in Public Relations, Communications, Journalism, Marketing or comparable.
Strong planning and project management skills with the ability to work well under pressure and able to manage multiple projects and priorities concurrently in a highly dynamic startup environment.
Professional in representing the Company and able to adjust to various styles of communication and various audiences.
Strong analytical skills with the ability to identify opportunities to increase awareness
||1301 Shoreway Road |
Belmont, CA 94002